Digital Marketing Manager

Job not on LinkedIn

🔥 1 hour ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $75k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Meadows Behavioral Health

WebsiteLinkedInAll Job Openings

2 - 10 employees

🏥 Healthcare

👥 B2C

Healthcare • B2C

Meadows Behavioral Health is a mental health and addiction treatment provider that offers a range of clinical programs and therapies for individuals with behavioral health needs. Services listed include residential/inpatient treatment, partial hospitalization (PHP), intensive outpatient (IOP), substance abuse programs and drug & alcohol detox, plus specialized programming such as a Perinatal Mood and Anxiety Disorders Track. The organization treats a wide set of conditions (addiction, depression, anxiety, bipolar disorder, PTSD, personality disorders, psychotic disorders, suicidal ideation, insomnia, ADHD and more) using evidence‑based therapies (ACT, CBT, DBT, group therapy, medication‑assisted treatment, mindfulness, crisis intervention and others). The site references locations in Fresno and a Fresno detox facility and Visalia and lists Central Valley communities served (Bakersfield, Clovis, Madera, Tulare, etc. ), and notes an insurance verification process (most private insurers accepted; Medicare and Medi‑Cal not accepted).

📋 Description

• Support the development and execution of integrated digital marketing strategies that align with MBH's organizational goals • Manage MBH's social media presence across multiple platforms, including content planning, publishing, community engagement, audience growth, and platform optimization. • Develop compelling written, visual, and video content tailored to diverse audiences and digital platforms. • Plan, execute, and optimize paid digital advertising campaigns across social media and other digital platforms. • Coordinate and execute integrated marketing campaigns across social media, email marketing, paid media, and other digital channels. • Foster meaningful engagement with online audiences by monitoring conversations, responding appropriately to comments and inquiries. • Track, analyze, and report on key performance indicators across social media, email marketing, paid media, and digital campaigns. • Stay informed on emerging digital marketing trends, platform updates, content formats, and industry best practices. • Partner with internal stakeholders, including clinical leaders, facility teams, business development, admissions, and executive leadership. • Manage multiple projects, campaigns, content calendars, and deadlines simultaneously while maintaining attention to detail, quality, and alignment with strategic objectives.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field • Minimum of 4-6 years of experience in digital marketing, social media marketing, content marketing, or related fields • Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, audience engagement, lead generation, and business objectives. • Demonstrated success managing organic social media channels, including content strategy, community engagement, audience growth, and performance optimization across multiple platforms. • Experience managing paid digital advertising campaigns, including social media advertising, audience targeting, budget management, campaign optimization, and performance reporting. • Experience developing and executing email marketing campaigns and marketing automation initiatives, including audience segmentation, journey development, and performance analysis. • Strong understanding of digital marketing analytics, reporting, and campaign measurement, with experience using data and insights to optimize performance and inform strategy. • Proficiency with social media management, email marketing, and digital analytics platforms (e.g., Sprout Social, Hootsuite, HubSpot, Salesforce Marketing Cloud, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, or similar tools). • Excellent written, verbal, and visual communication skills, with the ability to create engaging content tailored to diverse audiences and platforms. • Experience creating and editing social media graphics, digital marketing assets, and short-form video content using tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms. • Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and campaigns simultaneously. • Knowledge of behavioral healthcare, healthcare marketing, or other regulated industries is preferred. • Experience with CRM systems, marketing automation platforms, and lead nurturing strategies is preferred.

🏖️ Benefits

• Health insurance • Professional development opportunities • Paid time off