Associate Media Director – Direct Digital

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🔥 0 minutes ago

🦌 Connecticut, Florida, +17 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍑 Georgia – Remote

⏰ Full Time

🔴 Lead

👔 Director

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Mediassociates

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

📣 Marketing

📱 Media

💰 $759k Debt on 2020-04

Marketing • Media

Mediassociates is a full-service independent media agency that combines brand and performance marketing to drive measurable growth. They offer media planning, buying, and analytics powered by a proprietary platform (precisionbranding. ai) and full-funnel analytics, forecasts, and real-time performance accelerators. The agency works with national brands across healthcare, insurance, telecom and finance, emphasizes data-driven “precision branding,” and is recognized as a Google Premier Partner. Mediassociates also highlights a mission-driven culture and community-focused initiatives.

📋 Description

• Lead direct digital activation (direct IO) across CTV and streaming video, streaming audio, and high-impact display and video • Serve as a client-facing subject matter expert and lead the direct digital portion of client calls and presentations • Scope custom content and complex publisher partnerships from evaluation and briefs through editorial timelines, approvals, and launch • Determine whether placements should be bought through direct IO or programmatically • Evaluate partner proposals and RFP responses; negotiate rates, added value, flat-fee packages, and IO terms • Oversee trafficking, tagging, and QA across ad server and publisher reporting • Monitor daily delivery and weekly pacing; drive optimizations and secure make-goods • Own billing reconciliation and resolve discrepancies between publisher first-party data and third-party measurement • Translate delivery and performance data into insights and recommendations for account teams and clients • Identify and test emerging formats, partners, and measurement approaches • Mentor and train team members, including those transitioning from linear buying backgrounds • Champion the direct digital channel, build repeatable processes, and support new business efforts • Report to Jessica Appleman

🎯 Requirements

• 7 to 10 years of agency media experience, with substantial hands-on direct IO buying • Proven experience overseeing activation across a variety of client categories • Demonstrated experience executing custom content, sponsored content and complex publisher partnerships • Deep working knowledge of CTV and streaming video, streaming audio, and high-impact formats • Working knowledge of programmatic buying • Strong negotiation skills and established relationships with premium publishers and streaming partners • Working knowledge of DCM, verification partners (IAS, DoubleVerify) and Mediaocean (Prisma) or similar buying platforms • Experience leading pacing, reporting and billing reconciliation across a high volume of placements • Experience leading accounts, presenting to clients, and managing junior team members • Track record of testing new formats, partners or measurement approaches • Strong analytical, presentation, and organizational skills • Comfort managing multiple workstreams in a fast-paced, independent agency environment • Familiarity with how publisher content surfaces in AI-driven search is a plus • Must reside in Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, or Texas at the time of hire and remain in an approved work location throughout employment • Must be available during core business hours of 8:30 a.m.–5:30 p.m. Eastern Time

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) plan with company match • Paid time off • Paid holidays • Company-paid life insurance • Company-paid disability insurance • Remote work arrangement • Invitations to Connecticut office Summer and Holiday events • Opportunities for in-person collaboration, connection, and team building for office-based employees

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