Senior Global Integrated Marketing Specialist – Core Surgical Innovations

🔥 17 hours ago

⛰️ Colorado, Connecticut – Remote

⛰️ Colorado – Remote 🦌 Connecticut – Remote

💵 $94.4k - $141.6k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Medtronic

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1949

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

Healthcare • Manufacturing • Healthcare Insurance

Medtronic is a global leader in healthcare technology solutions, working to address the most complex and challenging medical conditions. With over 95,000 employees in more than 150 countries, the company is focused on accelerating access to healthcare technologies and advancing inclusion, diversity, and equity in healthcare. Medtronic collaborates closely with healthcare professionals to innovate and optimize treatments and therapies, thus inspiring hope and new possibilities for patients worldwide. The company's commitment to healthcare extends to its focus on impactful solutions and sustainable practices.

📋 Description

• Develop campaign playbooks, content models, and activation guidance for regional adaptation • Partner with regional marketing teams to gather market insights, validate campaign approaches, support localization, and connect global strategies to measurable outcomes • Establish feedback loops using regional insights, competitive intelligence, and campaign learnings • Lead global content strategy and planning • Define measurement frameworks and KPIs • Use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness • Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption • Lead strategic agency relationships • Support global growth marketing initiatives for Core Surgical Innovations • Travel approximately 15–20%

🎯 Requirements

• Bachelor’s degree required with at least 4 years, or advanced degree with at least 2 years of experience in growth marketing, digital marketing, campaign strategy, or a related marketing role • Demonstrated experience developing data-driven programs that support customer acquisition, engagement, retention, or commercial growth • For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required • 6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role • Demonstrated ability to develop campaign strategies and marketing programs across regions, markets, or customer segments • Strong experience working in a matrixed organization and partnering across global, regional, and cross-functional teams • Ability to develop scalable frameworks, playbooks, and repeatable processes • Experience building and executing data-driven marketing programs • Strong project leadership skills • High attention to detail and balance of strategic thinking and operational execution • Excellent communication and presentation skills • Proficiency in marketing analytics, CRM, marketing automation, and digital marketing platforms • Experience planning, testing, measuring, and optimizing campaigns across email, web, SEO, paid media, social media, and account-based marketing • Strong understanding of segmentation, customer journeys, automation, and lifecycle marketing • Ability to synthesize customer, campaign, competitive, and market insights • Experience defining KPIs, analyzing campaign performance, and recommending improvements • Must possess unrestricted U.S. work authorization at the time of hire and for the duration of employment

🏖️ Benefits

• Competitive salary and flexible Benefits Package • Health, Dental and vision insurance • Health Savings Account • Healthcare Flexible Spending Account • Life insurance • Long-term disability leave • Dependent daycare spending account • Tuition assistance/reimbursement • Simple Steps (global well-being program) • Incentive plans • 401(k) plan plus employer contribution and match • Short-term disability • Paid time off • Paid holidays • Employee Stock Purchase Plan • Employee Assistance Program • Non-qualified Retirement Plan Supplement • Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums) • Temporary employees are eligible for paid sick time, as required under applicable state law • Equal employment opportunity and reasonable accommodations for qualified individuals with disabilities