CRM Strategist

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Domaine

51 - 200 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Domaine is a global Shopify design and development practice, purpose-built for ambitious and beloved brands. With a focus on emerging to mid-market brands, Domaine provides comprehensive eCommerce solutions leveraging the Shopify ecosystem. They specialize in large-scale migrations to Shopify, building unified commerce solutions, and streamlining commerce operations across all channels. Domaine Studio, a division of the company, brings enterprise-level expertise to emerging brands, offering efficient and high-quality services designed to foster growth. With over 300 Shopify sites launched and $5B+ in total GMV, Domaine positions itself as a key player in the digital commerce and Shopify landscape.

📋 Description

• Develop and execute a comprehensive lifecycle strategy across email and SMS to optimize onsite list growth, activation, retention, revenue, and engagement throughout the customer journey • Build and own the lifecycle roadmap, including evidence-based testing initiatives • Prepare strategy roadmaps and monthly presentations • Collaborate with designers, specialists, and clients while applying stakeholder feedback • Maintain email and SMS channel performance and health through audience segmentation, content, list hygiene, and deliverability • Provide complex Klaviyo logic, production, and technical support • Develop reporting and insights • Manage client happiness, accounts, and scope

🎯 Requirements

• Excellent time management and communication skills • 4+ years of experience in strategic planning, email and SMS marketing, client services, and full-cycle campaign management • eCommerce/retail lifecycle experience, preferably across verticals • Experience maximizing loyalty engagement strategies in email and SMS • Proven track record of building lifecycle marketing revenue • Proven track record of structuring and delivering ongoing testing to continuously improve performance • Mobile App, Mobile Push, Web Push, and In-App Messaging experience is a plus • Hands-on experience with platforms such as Klaviyo, Iterable, Braze, Attentive, and Postscript is a plus • Experience structuring and improving marketing CRM tech stacks • Fluency in leading CRM platforms and use of tracking and personalization tools • Strong analytical skills and ability to interpret data and generate actionable insights • Highly creative, with experience devising campaigns that engage, educate, and motivate target audiences • Strong writing experience and ability to connect with customers through written communication • Excellent communication and interpersonal skills for cross-functional collaboration • Self-starter with strong ownership and ability to work independently in a fast-paced, dynamic environment

🏖️ Benefits

• Competitive Healthcare with Dental & Vision • Retirement savings plan with employer matching • Competitive PTO policy with paid time off at end of year • Flexible working schedule • Remote-first culture • Home office stipend • Apple gear • Continued education and personal development opportunities

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