Senior Director – Integrated Marketing

🔥 7 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $184k - $276k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Mimecast

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

🔐 Security

Cybersecurity • Security

Mimecast is a cybersecurity company focused on transforming security to protect against relentless threats. With over 2,500 employees, they are dedicated to not only defending against today's threats but also anticipating and safeguarding against future ones. Mimecast prioritizes privacy and optimal user experience, operating globally across various locations including the United States, United Kingdom, Australia, and more. The company offers a dynamic work environment with a commitment to excellence and continuous improvement in security services.

📋 Description

• Develop and implement regional field marketing strategies, campaigns, and programs across the Americas • Lead and develop a marketing team delivering integrated campaigns, programs, events, and initiatives • Drive demand generation, pipeline generation and acceleration, account-based marketing, and partner engagement • Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams • Build relationships with regional go-to-market and technology partners for joint marketing and co-marketing programs • Bring regional market trends, insights, and competitive context to identify growth, content, and differentiation opportunities • Manage the Americas field marketing budget and allocate resources to maximize return on investment • Track and report program and marketing performance using data to optimize strategies and tactics • Lead the company’s regional presence at industry events, conferences, partner engagements, and webinars • Develop demand generation programs for new-logo and customer accounts to generate leads, pipeline, and revenue growth • Work with Sales and BDR teams on targeted campaigns to convert qualified leads into sales opportunities and accelerate the sales cycle • Develop ABM and ABX programs for high-value accounts with tailored content and aligned marketing and sales engagement • Lead cross-functional marketing programs and projects through execution, delivery, and reporting • Report to the VP, Global Integrated Marketing

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • MBA preferred • Experience leading field and partner marketing for the Americas within an enterprise SaaS organization • Experience leading and developing a direct, full-time marketing team of five or more people • Record of developing and executing marketing strategies that drive demand generation and partner engagement • Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape • Ability to build and maintain relationships with senior internal and external stakeholders • Data-driven approach to measuring performance and optimizing marketing strategies and programs • Experience managing and tracking marketing budgets to maximize return on investment • Experience working across multiple time zones and geographies • Ability to travel up to 20% of the time • Strong program and project management skills, including driving execution, delivery, and reporting • Experience with SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau • Successful completion of applicable background checks

🏖️ Benefits

• Benefits • Eligibility for incentive plans • Additional benefits in accordance with company policy and local regulations • Equal Opportunity and Affirmative Action Employer • Interview adjustments or accommodations for disabilities or other reasons