Customer Advocacy Manager

Job not on LinkedIn

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🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ministry Brands

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

☁️ SaaS

🤝 Non-profit

📋 Compliance

💰 Venture Round on 2017-01

SaaS • Non-profit • Compliance

Ministry Brands is a leading provider of software and services designed for faith-based, non-profit, and purpose-driven organizations. Specializing in church management systems, digital engagement tools, payment platforms, and background screening solutions, Ministry Brands serves over 90,000 organizations worldwide. They offer innovative solutions to simplify operations, inspire generosity, and enhance communication, allowing churches and non-profits to focus on their mission. Their platforms support everything from financial management and donor engagement to volunteer coordination and safety compliance.

📋 Description

• Build and manage the overall customer advocacy strategy • Develop scalable advocate journeys and participation pathways • Own the end-to-end customer reference program, including recruitment, qualification, matching, fulfillment, tracking, and recognition • Own customer review programs across relevant third-party review platforms • Build and optimize customer referral programs and track advocacy-sourced leads, pipeline, and revenue • Identify customers with compelling outcomes and partner with Product Marketing and Communications to produce case studies, testimonials, videos, and other customer-led content • Maintain a centralized, searchable library of customer advocates, stories, proof points, and approved assets • Own the customer advocacy technology stack and maintain advocate profiles, permissions, and engagement data • Build workflows and integrations connecting advocacy data with CRM and marketing automation systems • Support customer peer groups, advisory councils, and executive engagement programs • Recruit and manage customers for Customer Advisory Boards and speaking opportunities • Establish KPIs and report on advocacy program performance • Measure advocacy influence on acquisition, retention, expansion, and sales velocity, using data to prioritize investments • Partner with Customer Marketing, Customer Success, Sales, Product Marketing, and Events throughout the customer lifecycle

🎯 Requirements

• 4–6 years of experience in customer marketing, customer advocacy, lifecycle marketing, community, or customer success marketing, ideally within B2B SaaS • Demonstrated experience building or managing customer advocacy programs, including references, reviews, referrals, customer stories, or advocate communities • Experience managing a customer reference program at scale • Strong understanding of CRM and marketing automation systems • Experience building repeatable processes and operational infrastructure • Strong analytical skills; ability to establish KPIs, build reporting, and demonstrate program ROI • Excellent written and verbal communication skills • Strong project management skills and exceptional attention to detail • Ability to manage multiple programs and stakeholders simultaneously • Proven ability to work cross-functionally with Sales, Customer Success, Product Marketing, Product, Events, and Communications • Strong judgment and customer empathy • Ability to work in a general office environment • Ability to handle extended periods of computer-based work, including telephone • Domestic and/or international travel required, estimated up to 10% • Preferred: hands-on experience administering customer advocacy, community, gifting, referral, or review marketing technology • Preferred: Salesforce experience • Preferred: experience running Customer Advisory Boards or executive customer engagement programs • Preferred: experience in faith-based, non-profit, or association markets

🏖️ Benefits

• Robust healthcare options • Flexible paid time off • Flexible work schedules • PTO for vacation • Up to 80 hours of paid sick/safe leave • 11.5 days of fully paid holidays • 401(k) matching: 100% of contributions up to 3% • Paid parental leave • Employee Assistance Program with free in-person or virtual counseling • Professional development reimbursement • Employee recognition and rewards through Nectar, including kudos, redeemable reward points, and contribution highlights