Senior SEO Specialist

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Modern Family Law

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Modern Family Law is a forward-thinking, tech-savvy, and compassionate family law firm that helps individuals and families navigate divorce, custody, support, and related family-law matters. The firm emphasizes cost-effective, technology-driven services (including calculators, a Resource Center, and flexible billing/SimpleStart retainers), operates across multiple U. S. locations, and supports career development through LLP support and a post-bar clerk mentorship program.

📋 Description

• Own and manage local search performance across 15 markets, including Google Business Profiles, local landing-page structure, citations, review signals, and internal linking. • Lead strategy, planning, organization, and documentation for technical SEO readiness for the planned November website launch. • Manage crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring. • Review Webmaster-related tasks, flag items needing attention or clarification, and implement them in collaboration with relevant functions. • Own and expand visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. • Use citation and visibility data to identify answer-engine opportunities and strengthen the firm’s presence outside Google. • Identify content gaps, develop keyword and content maps, and prioritize content creation for divorce, custody, child support, spousal maintenance, and property division topics by state and market. • Measure and report SEO impact using Google Search Console, GA4, and HubSpot. • Evaluate effects on impressions, clicks, and consultations and identify initiatives that do not produce intended results. • Collaborate with Content, Web, and Marketing leadership to align technical SEO, content development, website changes, and organic growth priorities. • Develop understanding of the client-conversion funnel from Google Search Console query to signed case in HubSpot. • Audit local search performance across all 15 markets and identify the three highest-priority organic-search issues. • Lead technical SEO readiness for the November website launch and implement initial market and practice-area pages. • Evaluate current AI-search visibility and present a prioritized plan for strengthening underrepresented platforms.

🎯 Requirements

• Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites. • Strong technical SEO expertise, including the ability to interpret crawl reports, diagnose rendering issues, and collaborate effectively with web developers to resolve technical problems. • Advanced proficiency in Google Search Console and GA4, with the ability to use first-party data to evaluate performance, identify opportunities, and make informed recommendations. • Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring. • Demonstrated experience connecting SEO initiatives to measurable business outcomes, including qualified leads, consultations, conversions, or revenue—not solely search rankings. • All candidates and incumbents are expected to perform the duties as assigned with or without reasonable accommodations. • Experience working in the legal, healthcare, or another regulated professional-services industry is helpful, but not required. • Hands-on experience using AI-search visibility and answer engine optimization tools is helpful, but not required. • Experience implementing and validating structured data and schema markup is helpful, but not required. • Spanish-language SEO is helpful, but not required. • Experience using HubSpot to track organic leads, consultations, and conversions is helpful, but not required. • Tools and technology: Google Search Console, GA4, Ahrefs, Otterly.ai, HubSpot integrated with Salesforce, CallRail, and Screaming Frog or equivalent.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Training & Development • Optional HSA • Healthcare and Dependent Care Flexible Spending Accounts • Employee assistance program • Voluntary accident insurance • Voluntary disability • Voluntary long-term care • Voluntary critical illness and cancer insurance • Pet insurance • Commuter and Transit programs may also be available in certain markets