SEO Specialist, SEO and AI Search

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Happy Cog

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

💼 Consulting

📣 Marketing

Consulting • Digital Consultancy • Marketing

Happy Cog is a digital consultancy that specializes in developing, marketing, promoting, and designing digital-first transformations for clients across various industries. The company embraces a holistic digital approach, delivering innovative solutions twice as fast for clients that challenge the norm with interesting problems. Happy Cog's portfolio includes repositioning biopharma equipment suppliers, running AI-backed media campaigns, and redesigning platforms for educational clients. Their work spans diverse sectors, including fast casual, micromobility, social issues, fashion, real estate, biotech, law, and education. Through a strategic blend of digital marketing and web development, Happy Cog aims to illuminate the possibilities of digital transformation for their clients.

📋 Description

• Own a portfolio of SEO and AEO client accounts across higher education, financial services, insurance, legal, nonprofit, edtech, and ecommerce • Lead recurring client calls, monthly reporting, roadmap planning, and performance discussions • Perform technical SEO and diagnostics, including crawl analysis, indexation investigations, canonical and redirect logic, JavaScript rendering, log file review, site architecture, URL structure, and Core Web Vitals • Support launches and migrations through URL mapping, redirect specifications, structured data requirements, pre-launch audits, and post-launch validation • Develop AEO and GEO programs involving entity and schema strategy, extractable and citable content, competitor prompt-set benchmarking, llms.txt, AI crawler access, and visibility tracking across AI search platforms • Analyze Search Console generative AI data, GA4, Peec AI, BrightEdge, and other reporting sources to create actionable recommendations • Conduct keyword and topic research using analytics and paid search data; create content briefs and outlines; recommend on-page and metadata improvements; edit client copy • Manage Google Business Profile and Apple Business Connect listings, escalations, and location page templates • Coordinate with paid media, analytics, design, development, client-side developers, and senior leadership • Support new business through prospect audits, technical pitch findings, scoping, and hour estimates • Stay current on AI search changes, test new tools, and share effective practices with the team

🎯 Requirements

• 4 to 6 years of hands-on SEO experience, ideally at an agency running several clients at once • Practical AEO and GEO experience, or clear evidence of testing and learning in it • Experience running prompt benchmarks, developing entity strategies, and forming opinions from own data • Enough HTML, CSS, and JavaScript to diagnose problems and write implementable developer specifications • Command of canonicals, redirects, robots.txt, XML sitemaps, hreflang, and JSON-LD • Structured data experience beyond FAQPage, including Organization, Article, Product, and LocalBusiness markup • Understanding of entity relationships, including sameAs, knowledge panels, and consistent NAP data • WordPress, Craft CMS, and Shopify experience • Screaming Frog, Semrush or Ahrefs, Google Search Console, Bing Webmaster Tools, GA4, and at least one AI visibility platform • Ability to run client calls, deliver bad news with an attached plan, and write polished client recaps • Experience using Claude or similar AI tools for audits, research, and reporting, with judgment to validate outputs • Track record in competitive markets with organic and AI visibility outcomes • Strong judgment and organization to prioritize and sequence SEO findings • Nice-to-have: experience in regulated or review-heavy industries, site migration or replatforming, server log file analysis, Spanish-language SEO or bilingual content programs, digital PR/link acquisition/AI citation work, and mentoring or work review experience

🏖️ Benefits

• Healthy work/life balance • A creative environment to do the best work of your career • An amazing team of developers, designers, marketers, and project managers • Flexible hours • Flexible paid vacation policy • Health, Dental, and Vision insurance • Retirement plan with company matching