Senior Manager, SEM

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $80k - $100k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 Private Equity Round on 2023-11

Marketing • Healthcare • Consulting

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Lead SEM strategy and execution across multiple client accounts, primarily using Google Ads and Microsoft Ads • Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs • Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization • Manage and forecast SEM budgets across accounts and monitor pacing, allocation, CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets • Lead optimization and testing across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities • Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability • Analyze performance trends and translate campaign data into insights, recommendations, and optimization plans • Partner with analytics teams on conversion tracking, attribution, reporting, and downstream pipeline or revenue measurement • Collaborate with strategy, creative, CRM, marketing automation, and other media teams to integrate SEM into demand generation and go-to-market programs • Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels • Serve as a senior day-to-day SEM contact for clients, leading performance discussions and presenting recommendations • Ensure campaign setup, tracking, tagging, reporting, and optimization processes meet quality standards • Lead and support SEM team members through workload management, campaign reviews, coaching, feedback, and skill development • Improve workflows, documentation, quality assurance, and processes for scalable SEM execution • Contribute SEM strategy, audits, forecasts, and recommendations to new business pitches, renewals, and account growth opportunities • Identify opportunities to expand existing client engagements

🎯 Requirements

• 5+ years of SEM / paid search experience, including managing complex campaigns and multiple client accounts • Demonstrated B2B SEM experience • Advanced hands-on expertise in Google Ads and Microsoft Ads • Experience developing paid search strategies tied to leads, pipeline, revenue, CPA, and ROAS • Experience managing meaningful paid search budgets, forecasting spend and performance, and making data-driven allocation recommendations • Strong understanding of conversion tracking, attribution, tagging, and performance measurement • Experience with GA4 and Google Tag Manager • Strong analytical skills and ability to translate data into actionable recommendations • Experience developing and leading structured testing programs • Strong client-facing communication and presentation skills • Experience working in an agency or client-service environment and managing multiple priorities • Experience mentoring, reviewing, or managing junior and mid-level SEM team members • Strong cross-functional collaboration skills • Experience partnering with analytics, creative, strategy, CRM, marketing automation, and account teams • Familiarity with CRM platforms, marketing automation systems, and downstream lead, pipeline, or revenue measurement • Experience with landing page optimization and conversion rate optimization principles • Google Ads certification preferred • Experience contributing to new business pitches, account growth strategies, or client planning preferred • Must be eligible to work in the United States or Canada without visa sponsorship

🏖️ Benefits

• Flexible PTO • Summer Fridays • Paid parental leave (up to 16 weeks for birthing parents) • Closed from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • ChatGPT Enterprise Access • Exclusive discounts through Perkopolis