SEO/ASO Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $121.5k - $178.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Manage a small team currently consisting of a Content Strategist • Own Life360's unified organic discovery strategy across SEO, AEO/GEO, and ASO • Lead the content strategy and editorial calendar across blog, product marketing pages, help content, and comparison pages • Build and maintain site information architecture, URL structure, taxonomy, internal linking, and wayfinding logic • Execute AEO optimization, structured data expansion, AI parsing optimization, and AI discovery signals • Monitor and grow Life360's AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews • Lead technical SEO health, including crawlability, indexation, Core Web Vitals, canonical and redirect logic, hreflang, and structured data integrity • Optimize landing pages and FAQ content for SERP performance, AI eligibility, conversion, and citation • Drive off-page authority strategy, link-building opportunities, editorial placements, and creator co-citation campaigns • Own regional SEO localization and coordinated ASO refreshes for each market • Deliver weekly, monthly, and quarterly performance reporting and strategic recommendations

🎯 Requirements

• 5–8 years of experience in content strategy and SEO • Measurable organic performance improvement experience across apps and websites • Proven AEO experience, including LLM content parsing, AI citation signals, and generative search visibility strategies • Strong technical SEO foundation covering crawl health, indexation, Core Web Vitals, structured data, and site architecture • Experience writing detailed technical briefs and QAing implementations • Experience owning editorial calendars, content production workflows, content gap analysis, topical authority, and content hierarchy • Active use of AI tools for content research, brief generation, structured data implementation, and performance analysis • Global SEO experience with hreflang, locale-specific keyword strategy, and regional content localization • Ability to build performance dashboards, identify anomalies, and translate organic metrics into business impact • Proficiency with Ahrefs, Semrush, Screaming Frog, or equivalent, and Google Search Console • ASO platform experience such as AppTweak or Sensor Tower is a strong plus • Ability to collaborate with Engineering, Product, Marketing, and PR • Clear, confident communication and ability to influence prioritization without direct engineering authority

🏖️ Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees) • Paid parental leave • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership and Tile trackers • Equity