Senior SEO Specialist

🔥 0 minutes ago

⚔️ Virginia – Remote

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💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

👻 Ghost score 20%

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Logo of Modern Family Law

Modern Family Law

51 - 200 employees

Founded 2004

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Modern Family Law is a forward-thinking, tech-savvy, and compassionate family law firm that helps individuals and families navigate divorce, custody, support, and related family-law matters. The firm emphasizes cost-effective, technology-driven services (including calculators, a Resource Center, and flexible billing/SimpleStart retainers), operates across multiple U. S. locations, and supports career development through LLP support and a post-bar clerk mentorship program.

📋 Description

• Own and manage local search performance across 15 markets • Manage Google Business Profiles, local landing-page structure, citations, review signals, and internal linking • Plan, organize, and document technical SEO readiness for the planned November website launch • Manage crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring • Review webmaster-related tasks, flag items needing attention or clarification, and implement tasks collaboratively • Own and expand visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot • Use citation and visibility data to identify answer-engine opportunities • Identify content gaps and develop keyword and content maps focused on prospective-client search situations • Prioritize content creation by state, market, and practice area • Measure and report SEO impact using Google Search Console, GA4, and HubSpot • Evaluate changes based on impressions, clicks, consultations, and business outcomes • Identify initiatives that do not produce intended results • Collaborate with Content, Web, and Marketing leadership • In the first 30 days, understand the client-conversion funnel, audit all 15 markets, and identify the three highest-priority issues • In days 31–60, lead technical SEO readiness, implement initial market and practice-area pages, and collaborate on new website pages • In days 61–90, evaluate AI-search visibility and present a prioritized answer-engine optimization plan

🎯 Requirements

• Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites • Strong technical SEO expertise, including interpreting crawl reports and diagnosing rendering issues • Ability to collaborate effectively with web developers to resolve technical problems • Advanced proficiency in Google Search Console and GA4 • Ability to use first-party data to evaluate performance, identify opportunities, and make informed recommendations • Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring • Demonstrated experience connecting SEO initiatives to measurable business outcomes, including qualified leads, consultations, conversions, or revenue • Experience working in the legal, healthcare, or another regulated professional-services industry is helpful but not required • Hands-on experience using AI-search visibility and answer engine optimization tools is helpful but not required • Experience implementing and validating structured data and schema markup is helpful but not required • Spanish-language SEO is helpful but not required • Experience using HubSpot to track organic leads, consultations, and conversions is helpful but not required • Candidates and incumbents must be able to perform assigned duties with or without reasonable accommodations

🏖️ Benefits

• Health insurance with optional HSA • Short-term disability • Long-term disability • Dental insurance • Vision care • Life insurance • Healthcare and Dependent Care Flexible Spending Accounts • 401(k) • Vacation • Sick time • Employee assistance program • Voluntary accident insurance • Voluntary life insurance • Voluntary disability insurance • Voluntary long-term care insurance • Voluntary critical illness and cancer insurance • Pet insurance • Commuter and Transit programs may be available in certain markets • Training & Development • Public holidays

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