VP of Marketing

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🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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momoGood

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2026

🤝 Non-profit

☁️ SaaS

🤖 Artificial Intelligence

Non-profit • SaaS • Artificial Intelligence

momoGood is an AI-native giving platform that unifies nonprofit messaging (SMS/MMS and donor texting), events & auctions (mobile bidding, ticketing, paddle raises), workplace giving (employer matching, volunteering, employee giving accounts), and donor insights and integrations into a single SaaS system. It powers two-way donor conversations, text-to-give, peer-to-peer and event fundraising, AI-driven donor scoring, smart sending, message composition, A/B testing, and an AI Inbox—serving nonprofits, employers, and individual donors with unified donor records and analytics.

📋 Description

• Own and evolve momoGood's go-to-market strategy and unified customer narrative • Define buyer personas, ideal customer profiles, value propositions, messaging frameworks, customer journeys, competitive positioning, and sales narratives • Evaluate and modernize marketing assets from Tatango, Givergy, and momoGood • Design, execute, and optimize integrated campaigns driving acquisition, qualified pipeline, product adoption, retention, cross-sell, and revenue growth • Build marketing assets including website content, landing pages, email campaigns, sales enablement materials, customer stories, presentations, webinars, and case studies • Optimize the digital customer experience, conversion paths, landing pages, calls to action, product demonstrations, and campaign journeys • Build lifecycle marketing programs supporting onboarding, engagement, adoption, education, renewal, expansion, advocacy, and customer success • Develop campaigns for workplace giving, volunteering, nonprofit fundraising, donor engagement, events, auctions, messaging, and future platform capabilities • Partner with Sales to improve lead quality, campaign alignment, follow-up, objection handling, messaging, proof points, and funnel performance • Collaborate with Product, Customer Success, Operations, Data, and Executive Leadership on marketing programs, launches, and sales enablement • Establish reporting, attribution, funnel analytics, campaign measurement, pipeline analysis, dashboards, and ROI tracking • Leverage CRM, marketing automation, analytics, AI, and modern marketing technologies • Incorporate customer insights, competitive intelligence, market research, product knowledge, and win/loss analysis into decision-making • Manage external agencies, contractors, freelancers, and strategic partners while remaining hands-on in high-impact initiatives • Build repeatable processes, operating rhythms, performance standards, playbooks, and best practices • Foster experimentation, accountability, continuous learning, innovation, and data-driven improvement

🎯 Requirements

• 10-15 years of progressive experience in B2B SaaS marketing, growth marketing, revenue marketing, demand generation, product marketing, or a related discipline • Demonstrated track record of driving measurable business growth • Proven success generating qualified pipeline, improving conversion, accelerating customer acquisition, and supporting long-term revenue growth • Strong product marketing experience in positioning, messaging, value propositions, ICP definition, segmentation, buyer journey mapping, and competitive differentiation • Exceptional written and verbal communication skills • Ability to think strategically while remaining highly engaged in hands-on execution • Deep understanding of demand generation, lifecycle marketing, customer marketing, digital marketing, website optimization, conversion rate optimization, and sales enablement • Experience using data for decision-making, prioritization, performance measurement, and opportunity identification • Proficiency with CRM platforms, marketing automation systems, website analytics, attribution reporting, campaign measurement, and marketing performance dashboards • Ability to leverage AI and emerging technologies responsibly for research, content, execution, analysis, and reporting • Experience in high-growth, fast-moving organizations • Strong organizational and project management skills • Sound business judgment balancing customer experience, brand quality, execution speed, operational complexity, budget, and business outcomes • Curiosity, collaboration, experimentation, problem-solving, and continuous improvement • Nice to have: experience in nonprofit technology, fundraising, events, auctions, workplace giving, donor engagement, political technology, associations, payments, or vertical SaaS • Nice to have: experience integrating acquired products, repositioning brands, or navigating significant growth or transformation • Nice to have: experience in AI-first organizations or AI-enabled marketing adoption

🏖️ Benefits

• Equal Opportunity Employer • Opportunity to influence strategy, culture, and long-term growth • Opportunity to build meaningful marketing systems and programs