Director of Marketing

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Yardzen

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏗️ Construction

📦 Logistics

📣 Marketing

💰 Venture Round on 2021-01

Construction • Logistics • Marketing

Yardzen is an innovative company offering custom landscape design services through an entirely online process. Their award-winning team is dedicated to transforming outdoor spaces while increasing home values and reducing water usage. Yardzen provides a stress-free experience by connecting clients with vetted contractors and offering installation support. They commit to sustainability through initiatives like the American Rewilding Project and offer a wide range of design packages catering to diverse outdoor living needs. With a focus on client collaboration, Yardzen makes landscape design accessible and easy, ensuring every project is supported from start to finish.

📋 Description

• Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns and execution plans • Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives • Ensure campaigns are creative, cohesive, and consistent with the Yardzen brand • Lead integrated brand campaigns across social, experiential marketing, influencers, content, and partnerships • Own the marketing operating cadence and keep projects, cross-functional alignment and priorities on track • Drive demand generation and conversion by optimizing acquisition, activation and retention programs • Monitor the marketing funnel and improve conversion, customer acquisition efficiency and revenue • Build reporting and dashboards for marketing metrics, campaign performance and business impact • Partner with Product, Design, Operations, Revenue and Customer Experience teams • Manage external agencies, freelancers and marketing partners • Build scalable marketing processes, workflows and systems • Champion testing, experimentation and AI-enabled marketing workflows • Develop, mentor and support marketing team members

🎯 Requirements

• 7+ years of consumer marketing experience, including leading cross-functional marketing initiatives and managing high-impact programs • Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue • Full-funnel marketing experience across performance marketing, lifecycle, content and brand • Strong brand-building experience with creative agencies and campaigns across social, experiential, influencer and other modern channels • Ability to execute complex marketing initiatives while balancing multiple priorities in a fast-paced environment • Strong analytical skills using CAC, conversion, LTV and ROI to make business decisions and optimize performance • Excellent project management and organizational skills with exceptional attention to detail • Experience building processes and operating systems for effective execution at scale • Ability to work cross-functionally and influence Product, Operations, Sales and Executive Leadership stakeholders • Hands-on leadership approach • Curious, adaptable and energized by change • Experience managing agencies, contractors or external partners preferred • Bay Area preferred

🏖️ Benefits

• Remote work, always: We're a remote-first company • 100% paid medical, dental, and vision insurance • Salary that matches your skills and experience • 12 weeks of fully paid parental leave • Monthly wellness stipend • Monthly cell phone stipend • Monthly internet stipend