Director of Marketing

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Argano

1001 - 5000 employees

💼 Consulting

🏢 Enterprise

🤖 Artificial Intelligence

Consulting • Enterprise • Artificial Intelligence

Argano is a digital transformation and management consulting firm that helps enterprises design and implement high-performance operations. It provides strategy and business consulting, performance consulting, and end-to-end enterprise technology services (cloud migration, application development, ERP and business applications, managed services, and application support). Argano also delivers AI and data capabilities—covering generative AI, agentic AI, AI orchestration and governance, data engineering, data warehousing, and business intelligence—to embed AI into operational workflows. The company partners with major technology vendors (Microsoft, Oracle, SAP, AWS, Snowflake, Blue Yonder, Salesforce, and others) and serves clients across supply chain & logistics, retail/distribution/CPG, manufacturing, healthcare & life sciences, financial services, and construction sectors.

📋 Description

• Own the annual and quarterly Oracle marketing plan and align spend with BU revenue and pipeline targets • Define and maintain Oracle narrative, messaging hierarchy, positioning, and persona/buyer maps • Translate technical data-domain capabilities into buyer-relevant outcomes and maintain competitive intelligence and battlecards • Design integrated, multi-touch campaigns across audiences, offers, channels, and sales plays • Partner with the Oracle Commercial Lead on funnel velocity, pipeline analytics, attribution, and bottleneck resolution • Run monthly Oracle marketing operating reviews covering pipeline coverage, campaign performance, publisher ROI, and forward outlook • Partner with Demand Generation to launch nurture, paid, ABM, webinar, and field programs in HubSpot and Salesforce • Commission sales collateral including pitch decks, one-pagers, battlecards, case studies, and ROI tools • Define Oracle event strategy and execute publisher conferences, executive roundtables, and field events • Codify Oracle solutions into market-ready assets and lead solution go-to-market launches • Secure and execute publisher-funded campaigns, MDF programs, and joint go-to-market motions • Track publisher-sourced and publisher-influenced pipeline • Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR • Build a content engine focused on data, integration, analytics, AI, and modern cloud platforms • Protect Argano brand standards while communicating the Oracle point of view

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or master’s preferred • 4–6+ years of B2B technology marketing experience in services, consulting, SaaS, or platform ecosystems • Required Oracle-domain expertise, including experience with full-stack Oracle MSP environments, Oracle applications, and OCI • Fluency with Oracle buyers, use cases, and competitive landscape • Product-marketing experience with messaging frameworks, positioning, personas, and launch plans • Proven success building integrated demand programs and owning funnel analytics, conversion, velocity, and attribution • Experience with publisher/alliance co-marketing and MDF execution • Experience supporting solution launches end-to-end • Required hands-on Salesforce experience for pipeline, campaigns, and closed-loop reporting • Required hands-on HubSpot experience for marketing automation, campaign builds, nurture, lead scoring, and reporting • Ability to orchestrate shared services and virtual teams across locations and time zones • Strategic thinking and product-marketing capability • Data-domain fluency across modern data, integration, analytics, and AI platforms • Funnel, attribution, campaign ROI, and pipeline analytics fluency • MarTech proficiency, including Salesforce and HubSpot reporting, campaign builds, and data hygiene • Campaign, publisher/alliance, and executive communication expertise • Ability to influence Demand, Events, Content, Brand, Alliances, Value Creation, and Sales teams

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