Director – Events & Field Marketing

🔥 1 minute ago

🐊 Florida, Kentucky, +1 more states – Remote

🐊 Florida – Remote 🐎 Kentucky – Remote ⚔️ Virginia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Coastal

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

☁️ SaaS

🤖 Artificial Intelligence

💰 Series unknown on 2020-07

Consulting • SaaS • Artificial Intelligence

Coastal is a professional services consultancy that helps organizations turn Salesforce, Snowflake, data, and AI into measurable business outcomes. Coastal emphasizes outcome-first engagements, cross-cloud delivery teams fluent in industry context, AI-driven accelerators to shorten timelines, and ongoing post-go-live evolution to compound value. Backed by Tata Consultancy Services and highly rated by customers and partners, Coastal focuses on cloud integration, CRM/Salesforce implementations, data & AI platform work, and industry-specific delivery for sectors like public sector, telecom, nonprofit, manufacturing, and high tech.

📋 Description

• Develop, document, and socialize an events strategy aligned to broader team and company goals • Apply an outcomes-driven framework to prioritize investments • Partner with Coastal’s six business units to develop and document event plans integrated across GTM functions • Build a scalable, repeatable, and templated approach for efficient execution, supported by appropriate tools and training • Enable Coastal teams with best practices and standardized templates for self-sufficient event execution • Collaborate with Salesforce and Snowflake partner marketing teams on co-marketing opportunities • Partner with Finance to manage budgets, maintain spend visibility, and document ROI • Own the full lifecycle of event leads, ensuring timely follow-up and pipeline progression • Provide executive-level reporting on performance, impact, and optimization opportunities • Ensure events are coordinated, executed flawlessly, and deliver exceptional attendee experiences • Align event programming with broader marketing campaigns and priorities • Develop sponsorship packages to attract partner co-investment in Coastal-hosted events • Build, mentor, and lead a high-performing events and field marketing team • Leverage AI and automation to improve scalability, efficiency, and performance across the events function

🎯 Requirements

• 10+ years of experience running events, preferably within technology or B2B organizations • 3+ years of people management experience, with demonstrated ability to build and scale high-performing teams • Understanding of the Salesforce and Snowflake ecosystems; direct Salesforce experience preferred • Proven track record of driving measurable pipeline and revenue impact through events • Executive presence with strong written and verbal communication skills • Highly organized, detail-oriented, and composed under pressure • Ability to balance strategic thinking with operational excellence and meticulous attention to quality • Proactive problem solver with a solutions-oriented approach • Collaborative team player with a no-task-too-big-or-too-small mindset • Thrives in a fast-paced, dynamic environment • Proficiency in Salesforce reporting • Proficiency in Google Workspace • Willingness to travel as needed for on-site event execution • Must have full-time, permanent U.S. work authorization • Bachelor’s Degree preferred, or equivalent experience • Portfolio or work samples preferred

🏖️ Benefits

• Flexible working hours with an emphasis on a life-work balance • Remote flexible work • Unlimited Paid Time Off (RTO) • 401K with Company Match • Medical, Vision, & Dental coverage • Competitive quarterly and annual bonus opportunities • Continuing education and certification reimbursements, specifically within the Salesforce and Snowflake ecosystems • Occasional in-house competitions with spot bonuses • Flexible and fun team culture • Frequent team and culture activities, virtual & in-person, including Lunch and Learns, Happy Hours, team-building events, and the Holiday Party • Quarterly All-Hands calls • Open-door leadership policy with access to mentorship and guidance • Opportunities for accelerated growth, networking, and career guidance and support • Trust, transparency and respect across all levels of the company