Director, Impact Brand Marketing

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Glia

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 $45M Series D - Glia on 2022-03

Consulting • Logistics • Artificial Intelligence

Glia is an AI-powered customer service platform and ChannelLess® contact center solution that helps banks, credit unions, and financial institutions automate and personalize voice and digital interactions. The company provides virtual assistants, voice AI, agent co-pilots, manager AI analysts, predictive routing, cognitive quality management, and analytics to boost self-service, agent productivity, compliance, and growth metrics (loans, deposits, cost savings). Glia emphasizes security, integrations, and industry-specific features for banking and credit unions, delivering a SaaS platform that replaces legacy CCaaS systems.

📋 Description

• Define and evolve Glia's brand strategy, visual identity, verbal identity, brand architecture, and naming governance • Maintain and enforce brand guidelines and serve as the final creative quality bar for launches, events, executive platforms, and category campaigns • Drive design efforts and coordinate contractor support and budgets • Set content strategy, editorial themes, formats, and channels; align output with business goals • Partner with Communications and Product Marketing on unified campaigns, launches, and press moments • Own Glia.com as the brand's storytelling and conversion engine, including brand expression, campaign pages, SEO/AEO, and conversion optimization • Direct customer advocacy programs including case studies, references, community programs, and customer awards • Lead and develop managers across Design, Content, Web, and Customer Advocacy • Establish shared planning, intake, prioritization, and service-level expectations across teams • Decide in-house versus agency/freelancer work and manage external relationships and budgets • Champion generative AI in creative workflows • Define brand performance metrics and report results and learnings to marketing leadership

🎯 Requirements

• 10+ years in brand, creative, or content marketing • 5+ years managing teams, including experience managing managers • Track record leading multidisciplinary creative organizations across design, content, web, or advocacy • Experience in B2B SaaS or enterprise technology • Proven ability to build and evolve a brand through category creation or repositioning • Portfolio of work with explainable results • Strong editorial judgment and high creative standards • Experience managing agencies, budgets, and in-house/out-of-house tradeoffs • Fluency with web analytics, engagement data, and pipeline influence • Experience leading distributed teams across time zones • Communication skills and English language proficiency • Fintech, banking, or regulated-industry experience strongly preferred • Experience using AI in brand, creative, and content functions strongly preferred • Familiarity with Figma, Webflow, Asana, and generative AI tools preferred • Experience with customer marketing or advocacy programs preferred • Comfort supporting executive communications and analyst relations preferred • Comfort adapting web content for human readability and machine interpretation preferred