Head of Marketing

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🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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The Chalmers Center at Covenant College

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1999

🤝 Non-profit

🤲 Charity

📚 Education

Non-profit • Charity • Education

The Chalmers Center at Covenant College is a Christian nonprofit that trains churches and ministries to approach poverty alleviation biblically and practically. It offers resources, online courses, coaching, and curricula to equip ministry leaders to implement holistic economic development programs, financial education, and poverty-focused initiatives both in the U. S. and internationally.

📋 Description

• Lead and build a high-capacity marketing team aligned with Chalmers’ mission and values • Collaborate cross-functionally with program, development, creative media, and operations teams • Establish measurable goals, track performance, and report on marketing impact and engagement • Establish KPIs tied to audience growth, engagement, and participation in trainings • Align marketing strategy with revenue and participation goals • Lead creative development and growth of the Chalmers blog • Create and manage a comprehensive editorial calendar • Remix books, podcasts, and videos into shorter stories and resources • Respond to current events with timely commentary, case studies, and resources • Source and write original stories from the Chalmers community • Ensure consistent messaging and develop a brand refresh • Write coordinating copy, calls-to-action, and marketing links across media and channels • Equip conferences, events, and speaking engagements with conversion-oriented collateral • Own audience growth across practitioners, church leaders, donors, and everyday Christians • Architect engagement pathways from content to community to training participation • Execute an earned media strategy and cultivate relationships with press, platforms, and ministry channels • Pitch stories, op-eds, and media placements • Collaborate with community management on group chats and engagement threads • Monitor and optimize web mentions on forums and digital communities • Steward and manage Google Ad Grants

🎯 Requirements

• 7+ years of senior-level marketing, brand, or communications leadership preferred • Experience leading, developing, and inspiring a high-performing team • Demonstrated success driving measurable growth outcomes, including audience expansion, email growth, and conversion optimization • Exceptional storytelling ability and excellent written and verbal communication skills • Demonstrated creativity in content creation • Proven success building brand coherence and growing engaged audiences through content-first, relational strategies • Experience with earned media, PR, and press relationship development • Strong digital fluency, including web strategy, SEO, CRM systems such as Salesforce, and analytics • Excellent project management skills • Commitment to the Vision, Mission, and Values of the Chalmers Center • Adherence to the Chalmers Statement of Faith, affirming the Lausanne Covenant and Staff Commitments • Active participation in the life of a local church community • Commitment to applying the gospel to all areas of life • Humble listening approach with internal and external constituencies • Courage to overcome obstacles and remain hopeful for people living in poverty • Dependence on the Holy Spirit and seeking God’s guidance in decisions • Ability to thrive in a team practicing excellence, humility, hope, and unity