Director, Marketing

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $171k - $220k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Logo of Framework

Framework

11 - 50 employees

Founded 2021

🏭 Manufacturing

💼 Consulting

🔧 Hardware

Manufacturing • Consulting • Hardware

Framework is a company dedicated to creating high-performance laptops that emphasize repairability, upgradability, and customization. By producing laptops with the latest Intel and AMD processors, Framework aims to address the issues in the consumer electronics industry by offering products that consumers can easily repair and upgrade, extending the lifespan of the devices. Through their Marketplace, users can purchase various modules for upgrades, replacements, and customization. Framework is committed to sustainability and empowering consumers to maintain and enhance their devices over time.

📋 Description

• Own marketing strategy and execution across events, community, product marketing, Linux marketing, PR, and influencer marketing • Lead, develop, and support a team of four • Define strategy, optimize operational processes, and oversee campaigns and customer communications • Own and manage the marketing team’s budget • Align marketing and creative teams through launch campaigns and initiatives • Partner with the product marketing manager to cover product marketing needs • Lead GTM briefings for web, customer experience, and marketing teams • Write product messaging and copy, define target audiences, and coordinate cross-functional marketing initiatives • Lead media review cycles, including physical unit preparation • Partner with hardware product managers, supply chain, and logistics teams to keep customers informed • Maintain Framework’s commitment to radical transparency

🎯 Requirements

• 5+ years of experience in marketing • At least 3 years directly managing and developing a team • Comfort spending part of the role as an individual contributor • Hands-on experience owning physical product marketing end-to-end, including GTM planning, positioning, and messaging • Experience ideally in consumer electronics, computer hardware, or another hands-on hardware category • Familiarity with hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers • Experience coordinating with hardware product management, supply chain, and logistics teams • Ability to set strategic direction for events, community, Linux marketing, PR, and influencer marketing • Experience building and managing a marketing budget • Excellent written and verbal communication skills • Ability to translate technical hardware details into audience-appropriate messaging • Willingness to travel roughly once every two months to Framework’s San Francisco office, plus occasional travel for events and photoshoots

🏖️ Benefits

• Competitive salary • Equity • Health benefits • Paid company holidays • 20 PTO days per year • Paid Parental Leave • Flexible work hours and locations • Every other Friday off • 401K with matching for US employees • Positive social and environmental impact • Necessary equipment provided directly to employees

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