Director of Marketing

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🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

💵 $140k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Clera

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2025

💰 $180k Grant on 2025-04

Clera is a company that displays an onboarding/setup message to users: "Please wait while we prepare everything for you. " Based on this single line of text, the company's specific product, service, or industry cannot be determined with confidence. The message suggests Clera provides a user-facing digital service or application that performs setup or provisioning, but there is insufficient information to identify a precise industry.

📋 Description

• Own and build the entire marketing function, including strategy, execution, and team • Lead event marketing through trade shows, local happy hours, and speaking events across multiple US cities • Develop and execute social media and content strategy for B2B and investor-facing audiences • Build influencer and referral network programs targeting real estate investors, flippers, and builders • Drive database and lifecycle marketing to nurture prospects and expand existing accounts • Own product marketing, including positioning, messaging, and go-to-market campaigns for platform features • Market to private lenders and institutional credit, as well as real estate investors, flippers, and small builders • Partner closely with sales by joining calls and attending trade shows to understand personas and relationship-driven real estate dynamics • Own the marketing budget, including planning, forecasting, and ROI attribution • Build and maintain marketing dashboards and performance metrics to inform strategy

🎯 Requirements

• 5+ years of B2B marketing experience in software and/or services • Fintech or fintech-adjacent industry experience ideally, such as construction tech, real estate tech, or lending • Proven full-funnel demand generation track record across content, events, and pipeline development • Hands-on experience with social media, influencer, and referral marketing programs • Experience creating and managing large trade shows and smaller community-style events • Strong brand development and messaging skills for complex fintech products • Experience building dashboards, measuring ROI, and attributing pipeline to marketing activities • Proficiency with CRM and marketing automation tools such as HubSpot and Salesforce, plus analytics platforms • Budget ownership experience, including planning, forecasting, and managing marketing spend • Ability to partner closely with sales, product, and customer success • Startup or small-company background with experience wearing multiple hats and building from scratch • Able to operate across US time zones • Must be US-based • Background in real estate, construction lending, or private credit markets is nice to have • Experience marketing to institutional and SMB audiences simultaneously is nice to have • Prior experience as a first or early marketing hire is nice to have • Visa sponsorship is not available for this role

🏖️ Benefits

• Salary: $140,000 – $200,000 USD annually, depending on experience • Fully remote work • Core collaboration hours skewing Mountain to Pacific time