Director of Marketing

Job not on LinkedIn

🔥 10 minutes ago

🌲 North Carolina, Texas, +1 more states – Remote

🌲 North Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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SolarWinds

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

SolarWinds is a provider of IT infrastructure and operations management software that helps organizations monitor, observe, and manage hybrid IT environments. Its portfolio includes monitoring and observability, database performance, incident response, and IT service management (ITSM) tools, offered as SaaS and self-hosted solutions with AI and automation features to improve operational resilience and speed incident response.

📋 Description

• Own marketing’s contribution to pipeline, sales opportunities, and closed-won revenue • Build predictable demand generation programs that drive efficient pipeline growth and CAC • Drive acquisition and expansion revenue across new business, cross-sell, and upsell motions • Partner with Sales to improve conversion rates, funnel velocity, and win rates • Own end-to-end GTM strategy including positioning, messaging, and product launches • Define ICPs, segmentation, and personas across SMB and Enterprise markets • Develop pricing, packaging, and promotion strategies aligned to growth goals • Expand into new markets and verticals through targeted channel strategies • Design and optimize the end-to-end funnel from lead capture through closed-won and expansion • Establish lead qualification and segmentation frameworks to improve pipeline quality • Partner with Sales and RevOps to ensure effective handoff, attribution, and accountability • Implement lifecycle marketing to improve conversion, retention, and LTV • Define and track key performance metrics including pipeline, conversion, CAC, LTV, and ROI • Build reporting frameworks and forecasts for pipeline contribution • Lead performance reviews and ongoing optimization • Communicate results and insights to executive leadership and board stakeholders • Own and optimize the marketing tech stack including CRM, automation, and analytics • Use data and segmentation to improve targeting and campaign performance • Ensure data integrity and attribution accuracy in partnership with RevOps • Hire, develop, and scale a high-performing marketing team • Establish a culture of accountability and continuous improvement • Align team priorities to business outcomes and growth objectives

🎯 Requirements

• 10+ years of B2B marketing experience, including at least one Director-level or equivalent leadership role • Proven ownership of revenue-impacting marketing strategy at the product line or business unit level • Experience operating in a SaaS or hybrid SaaS plus on-prem environment • Demonstrated track record of driving measurable outcomes such as pipeline generation, revenue growth, conversion rates, and CAC efficiency • Experience leading and managing marketing teams, including hiring, developing, and scaling talent • Bachelor’s degree in a relevant field or equivalent practical experience • Preferred time zone: CST and EST