Senior Director, CRM & Retention

Job not on LinkedIn

🔥 4 minutes ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

💵 $190k - $275k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

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MoneyGram

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

₿ Crypto

👥 B2C

💰 Corporate round on 2023-09

Fintech • Crypto • B2C

MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution.

📋 Description

• Own CRM and lifecycle marketing strategy end-to-end, from onboarding and education to referral, reactivation, and retention • Lead and scale a high-performing CRM team across campaign operations, analytics, and journey strategy • Develop and optimize lifecycle journeys tailored to customer segments, product behaviors, and regional priorities • Design and grow the referral program with product and growth teams • Drive activation across regions through messaging and sequencing that turns sign-ups into engaged users • Develop and scale experiments across segmentation, timing, creative, and channel mix • Optimize the CRM platform for behavior-based journeys, personalization, and real-time triggers • Collaborate with Growth, Paid Media, Regional Marketing, Product, and Performance Creative • Own CRM programs across different product and business verticals • Report on CRM performance, uncover drivers, and apply learnings quickly • Champion retention and LTV as company-wide priorities

🎯 Requirements

• 8–12+ years in CRM, lifecycle, or retention marketing, ideally in high-growth B2C or fintech environments • Proven experience owning CRM strategy across multiple stages of the customer lifecycle, including onboarding, referral, loyalty, and reactivation • Deep hands-on knowledge of CRM platforms such as Zeta, Braze, and Iterable • Comfort working with CDPs and behavioral data • Track record of building high-performing teams and scaling CRM functions globally • Strong testing and experimentation mindset • Strong strategic partnership with product, creative, and channel leads • Fluency in engagement, LTV, and retention metrics, with experience turning insight into growth • Experience working across time zones and markets, including multicultural messaging and global compliance such as GDPR and CCPA • Based in the US, preferably Eastern or Central time zones, or UK • Flexibility across hybrid or remote structures