Senior Manager, Performance Marketing

Job not on LinkedIn

🔥 13 hours ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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• Open for 1 day.
• Jobs at this company usually fill in 25 days.
• No salary listed.

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MoneyGram

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

₿ Crypto

👥 B2C

💰 Corporate round on 2023-09

Fintech • Crypto • B2C

MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution.

📋 Description

• Lead creative strategy, testing, and velocity across UAC and Performance Max, alongside Google Search and Apple Search Ads • Own daily channel execution, channel structure, targeting, bidding, pacing, and complex budgets • Balance growth with CAC efficiency and LTV payback • Build and run weekly creative testing programs with hypotheses, success metrics, and scale-or-kill decisions • Run keyword, bidding, ad copy, and landing page tests • Track testing velocity, learning rate, significance time, win rate, and creative refresh cadence • Report on performance and trends, develop creative-level insights, and recommend improvements • Prepare detailed quarterly plans and forecasts • Collaborate with creative, product, CRO, analytics, and regional growth teams • Improve conversion paths, app onboarding, and post-click performance • Work with Google and Apple platform representatives on beta access, issue resolution, and campaign innovation • Align campaigns with regional strategy, language, and customer insights • Own CAC, CPAs, ROAS, and marginal return analysis • Use AI for media buying, bid and budget optimization, asset generation, variant testing, and campaign opportunity discovery • Monitor search trends, app promotion updates, creative requirements, and new campaign types

🎯 Requirements

• 5-8 years of hands-on experience in paid search, with deep expertise in Google Ads, ASA, and UAC • Hands-on experience running creative tests and scaling Performance Max is essential • Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals • Comfortable owning both strategy and execution with large budgets and fast feedback loops • Deep understanding of app install campaigns and app lifecycle optimization, including onboarding, retention, and monetization • Hands-on use of AI to assist with day-to-day campaign management and uncover growth opportunities • Strong understanding of applying AI to increase creative velocity and quality, from concept generation to asset production and iteration • Proven experience running high-velocity creative testing across UAC and PMax • Cross-functional experience working with analytics, product, creative, and regional marketing teams • Strong written and verbal communication skills • Based in the US or UK; comfortable working independently across time zones • Ambitious and growth-minded; this is an IC role with potential to grow into leadership

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