Senior Manager, Paid Media

🔥 20 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 1 day.
• Jobs at this company usually fill in 55 days.
• No salary listed.

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The COOL Company

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📱 Media

🤖 Artificial Intelligence

💰 $5.2M Series A on 2017-08

Marketing • Media • Artificial Intelligence

The COOL Company is an AI-powered omnichannel advertising platform that unifies creative automation, dynamic creative optimization, media activation, and transparent measurement/attribution. It enables brands, agencies, publishers and franchise/local teams to generate and personalize creatives quickly, activate campaigns across CTV, display, search and social, and continuously optimize budgets, bids and creative assets using AI-driven insights and reporting to drive measurable performance and stronger ROAS.

📋 Description

• Develop, implement, and continuously refine digital media strategies across multiple clients, accounts, and industries • Own channel performance outcomes, including ROAS, CPA, CTR, CVR, and other client-specific KPIs • Use performance data, audience insights, competitive context, and market trends to inform optimization plans, testing strategies, and future media planning • Provide hands-on strategic oversight of campaign planning, budget allocation, channel mix, forecasting, and measurement across Paid Search, Paid Social, and Programmatic • Manage and optimize significant digital media budgets, making data-informed recommendations to improve performance and return on investment • Serve as a strategic media advisor to CMOs, VPs of Marketing, and other executive decision-makers • Build and maintain trusted client relationships through proactive communication, business-focused reporting, and actionable strategic recommendations • Lead client presentations and executive-level discussions on campaign performance, media strategy, testing plans, and future opportunities • Translate channel-level metrics into business KPIs and communicate campaign performance, trade-offs, and ROI • Anticipate client needs and identify opportunities to improve campaign outcomes, measurement, and media effectiveness • Partner with Sales and Client Service teams to align media recommendations with client objectives and account priorities • Collaborate with Analytics, Creative, Paid Social, and Account Services on campaign strategy, measurement, creative testing, and performance improvements • Serve as a subject-matter expert on digital media platforms, industry developments, and emerging performance marketing practices • Identify ways to apply AI tools and new technologies to improve campaign effectiveness, analysis, and workflow efficiency • Share media insights, effective practices, and technical knowledge with colleagues without formal responsibility for managing or evaluating team members

🎯 Requirements

• 7+ years of hands-on digital paid media experience, ideally in an agency or similarly fast-paced environment • Demonstrated success building and maintaining strategic relationships with senior-level clients • Proven experience managing multimillion-dollar digital media budgets with a focus on performance and ROI • Deep knowledge of Google Ads, Meta Ads, DSPs, SSPs, and business intelligence tools such as Looker • Strong analytical skills and experience with attribution models, forecasting, measurement, and performance analysis • Exceptional presentation, communication, and storytelling skills, including the ability to make complex data understandable to executive audiences • Experience using AI tools to improve campaign performance, analysis, or workflow efficiency is a plus • Ability to independently prioritize complex work, make data-informed decisions, and manage multiple accounts and deadlines • Must be able to work primarily between 9:30 AM–6:30 PM ET • Ability to manage multiple projects concurrently and meet deadlines • Skilled at receiving and providing direct feedback • Collaborative mindset and strong teamwork skills • Entrepreneurial, adaptable, and eager to learn • Curious, research-minded, and data-informed • Able to investigate possible solutions and apply them • Creative confidence and proactive communication • A sense of humor and a love of online culture • Thrives in a start-up culture

🏖️ Benefits

• Competitive salary • Health, dental, and vision insurance • Annual performance bonus • Paid time off • Company holidays • Flexible work schedule • 401(k)

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