Product Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Motivity

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🏥 Healthcare

💼 Consulting

☁️ SaaS

Healthcare • Consulting • SaaS

Motivity is an all-in-one, clinically-driven ABA (Applied Behavior Analysis) software platform that connects real-time data collection, scheduling, billing/RCM, and credential tracking for ABA practices, schools, and special education teams. The HIPAA-compliant SaaS product is supported by clinicians (BCBAs), offers integrations with payroll, EVV, and clearinghouses, and aims to improve learner outcomes while streamlining practice operations and compliance.

📋 Description

• Own Motivity’s positioning across buyers from solo BCBA practices to national operators • Build the enterprise category narrative around multi-site governance, audit readiness, and migration at scale • Own end-to-end product launch strategy and execution • Maintain the customer-facing changelog and plain-language product source of truth • Create sales enablement assets including one-pagers, pitch decks, demo scripts, solution briefs, battlecards, talk tracks, and proof points • Deliver internal launch training aligned across Sales, Product, and Marketing • Own competitive intelligence for ABA software and sharpen differentiation • Maintain ICP and persona documentation for Sales and Marketing • Partner with RevOps on win/loss analysis and feed insights into messaging, campaigns, and roadmap • Identify customers achieving outsized results for customer stories

🎯 Requirements

• 3–5+ years of product marketing experience at a B2B SaaS/technology company • Must be able to explain product launches, positioning, field enablement, and resulting impact • Strong writing skills • Proven experience using AI tools to improve processes • Ability to own ambiguity and sequence work independently as the first person in the role • Genuine interest in regulated and clinically driven domains, including payer requirements, authorization utilization, and documentation compliance • Willingness to speak with customers directly and frequently