Senior Paid Social Strategist – Meta, TikTok

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MVR Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

MVR Digital is a full-service performance growth marketing agency that partners with direct-to-consumer and eCommerce brands. They specialize in paid media, creative strategy, email marketing, landing pages/CRO, and data & analytics (including attribution), helping beauty, fashion, wellness, and lifestyle companies scale through measurement-led, outcome-focused campaigns. Built for complexity, the agency emphasizes sustainable systems, high client retention, and data-driven creative to drive DTC growth from launch to scale.

📋 Description

• Develop and execute paid social strategies across Meta and TikTok aligned to client goals, budgets, and KPIs • Manage and scale campaigns end to end, including daily optimization, structured creative testing, budget pacing, and audience strategy • Own Advantage+ Shopping, CBO, and ABO decisions • Build and run TikTok campaigns, including Spark Ads and TikTok Shop where relevant • Analyze performance by creative, audience, placement, and funnel stage to guide decisions and roadmaps • Plan and run experiments across creative, segmentation, bidding, and landing pages • Flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact • Monitor accounts daily • Review and QA campaign builds from other buyers before launch and provide actionable feedback • Partner with Client Success to build reporting cadence, craft narratives, and prepare monthly decks with insights and recommendations • Brief creative directly and provide feedback on concepts, hooks, and iterations • Partner with analytics to ensure clean tracking, CAPI and Pixel quality, UTM hygiene, GA4 accuracy, and workable attribution • Mentor junior buyers and contribute to shared processes, templates, and documentation

🎯 Requirements

• Four or more years of hands-on paid social experience in an agency or high-growth environment • Proven success managing paid social budgets of $100K per month or more • Clear ROAS, CPA, and MER improvements • Deep Meta expertise across Advantage+, CBO, signal quality, and CAPI • Real TikTok Ads experience, including Spark Ads and TikTok Shop • Direct-to-consumer or e-commerce ownership • Premium or luxury brand experience is a strong plus • Strong creative instincts and ability to brief, critique, and iterate creative • Fluency with GA4, Looker Studio, attribution concepts, and testing frameworks • Sharp analytical skills and impeccable attention to detail, especially in QA and tracking • Excellent English communication skills and confidence in client-facing settings • Ownership, thoughtful pushback, and clear decision-making

🏖️ Benefits

• Paid time off • Paid company holidays • Flexible Fridays • Remote first collaboration • Quarterly performance bonus potential • Supportive leadership and a kind, ambitious team • Career incubator, grow across platforms, industries, and leadership