Senior Campaign Manager, ABX

🔥 15 minutes ago

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Own the channel infrastructure and measurement layer of Sprout’s ABX motion across paid media, web, content, reporting, and analytics • Collaborate with Field Marketing on target accounts, engagement experiences, infrastructure, and measurement • Define paid digital investment, channel mix, audience targeting, and bid strategy • Manage third-party digital sponsorship relationships and measure account engagement outcomes • Build and manage account-level web personalization and retargeting infrastructure • Define content strategy, campaign narrative, and persona-level messaging frameworks • Define intent signal strategy and partner with Revenue Operations on account prioritization, scoring, pipeline data, and revenue targets • Build and maintain full-funnel attribution models, reporting dashboards, and campaign optimization processes • Coordinate cross-functional execution across Sales, Marketing, Revenue Operations, and Marketing Operations • Develop scalable ABX digital strategy through annual and long-range planning cycles

🎯 Requirements

• 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably in SaaS or technology organizations • Proven experience owning and scaling ABM/ABX programs targeting enterprise accounts, including 1:1, 1:few, and 1:many motions • Experience setting strategy and directing cross-functional execution without direct management authority • Ability to influence and align senior stakeholders across Sales, Marketing, and Operations • Experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context • Strong analytical skills translating account-level engagement data into actionable insights and executive-ready reporting • Exceptional communication and stakeholder management skills • Preferred: hands-on experience with 6sense or Demandbase and Marketo or HubSpot • Preferred: familiarity with Salesforce and multi-touch attribution and pipeline measurement frameworks • Preferred: experience with intent data activation, account scoring, buying group engagement, enterprise SaaS GTM, and Sales/SDR enablement materials

🏖️ Benefits

• Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents • Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources • 401(k) plan with a 50% company match on the first 6% of contributions • 100% employer-paid Life and Disability insurance • Flexible PTO and company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home-office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual charitable donation match • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support through Your Money Line • Restricted stock units (RSUs) under Sprout’s equity plan • Ten paid holidays