Marketing Specialist

🔥 15 hours ago

🦀 Maryland, Tennessee – Remote

infoinfo

💵 $65k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

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Logo of Nadia Care

Nadia Care

51 - 200 employees

Founded 2021

🏥 Healthcare

👥 B2C

Healthcare • B2C

Nadia Care is a membership-based maternal support service that provides community-centered, in-person and online care for people during pregnancy and after childbirth. They provide expert maternity coaching, coordinate a team to support feeding, nutrition, labor, and recovery, and connect members to local resources (housing, rides, other supports). Nadia Care works alongside a member's clinical providers to fill gaps in support and scale maternal care services through partnerships (noted as an ACAP Preferred Vendor).

📋 Description

• Perform routine updates and minor design adjustments to brochures, flyers, and digital marketing assets • Support project workflows and deadlines in Asana • Maintain SOPs, growth team call scripts, field services collateral, pitch decks, and messaging guidelines • Manage external vendors for physical marketing materials and assist with setting up an online storefront • Assist with marketing campaigns across email, SMS, direct mail, and phone outreach • Write, create, schedule, and execute social media content calendars • Monitor social engagement, respond to community inquiries, and track performance metrics • Lead brand giveaway and promotional merchandise coordination, including sourcing, inventory, and distribution • Design and maintain mobile-responsive email templates in CRM or email marketing platforms • Build campaign tracking assets such as UTM parameters, short links, and QR codes • Calculate event and campaign effectiveness with marketing managers • Maintain reporting templates and deliver monthly and quarterly KPIs to internal stakeholders • Create, design, proof, distribute, and publish quarterly digital newsletters and blog content • Maintain website content and assist with digital projects • Serve as the primary contact for inbound group email inquiries and route messages to appropriate teams

🎯 Requirements

• 2–5 years of work experience in healthcare marketing • Excellent English grammar, strong copywriting, and precise proofreading skills • Knowledge of social media platforms and digital marketing strategies • Creative thinking and problem-solving abilities • Strong organizational skills and attention to detail • Motivated by a mission-driven organization and passionate about healthcare • Authorized to work and located in the United States • Remote positions are open to candidates in the contiguous US only; candidates residing in ND, AL, HI, PR, or outside the contiguous US cannot be hired • Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred • Design experience, including Adobe Creative Cloud, Figma, or video editing experience, is ideal • Proficiency in Google Suite • Familiarity with marketing automation or CRM tools such as HubSpot • Familiarity with project management tools such as Asana, Jira, and Confluence • Hands-on experience updating and managing content on CMS platforms such as Squarespace, WordPress, or Webflow • Prior experience owning social media messaging and B2C digital marketing strategies • Marketing experience in a healthcare environment

🏖️ Benefits

• Annual paid holidays • Unlimited time off for full-time salaried exempt employees after the 90-day introductory period • Three weeks of paid time off for full-time hourly non-exempt employees after the 90-day introductory period • Medical insurance covering hospital, surgical, and prescription drug benefits • Dental insurance • Vision insurance • Stock option grant • Life insurance • Short-term and long-term disability insurance • 401(k) retirement plan

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