Marketing Analyst, Global Marketing

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Neogen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🌾 Agriculture

🍽️ Food & Beverage

Biotechnology • Agriculture • Food & Beverage

Neogen Corporation is a biotechnology company that offers a comprehensive range of solutions and services aimed at ensuring food safety throughout the food chain. They cater specifically to the food processing, animal protein, and agriculture industries, helping to protect the global food supply while promoting efficient production practices. In addition to their primary focus on food safety, Neogen also serves the companion and performance animal sectors, as well as engaging in life sciences and toxicology fields.

📋 Description

• Lead end-to-end performance analytics for global demand generation programs, including ABM, paid media, email, eCommerce, and events • Develop analytical frameworks connecting marketing activity to pipeline, revenue, customer engagement, and broader business outcomes • Build and maintain advanced dashboards and reporting solutions in Power BI and Salesforce • Monitor and analyze full-funnel performance, including MQL-to-SQL conversion, pipeline velocity, cost per lead, customer engagement, and revenue attribution • Analyze campaign and audience data across Salesforce, Demandbase, Eloqua, Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, and other marketing platforms • Lead automation of recurring reporting processes, including monthly reporting, quarterly business reviews, and executive reporting • Establish scalable reporting approaches improving accuracy, consistency, efficiency, and accessibility across global marketing teams • Monitor global market trends, industry dynamics, customer behavior, and regulatory developments • Conduct competitive intelligence on product launches, pricing, partnerships, positioning, and go-to-market strategies • Translate competitive and market intelligence into actionable insights for marketing and commercial leadership • Lead and support market sizing and opportunity analysis, including TAM, SAM, SOM, segmentation, and market share modeling • Integrate voice-of-customer data, field insights, third-party research, and internal data to identify market opportunities and unmet customer needs • Identify emerging trends, whitespace opportunities, and changes in customer buying behavior • Provide subject matter expertise for marketing data quality, account segmentation, CRM hygiene, campaign member accuracy, and reporting standards • Develop and maintain audience segmentation frameworks supporting ABM and targeted marketing strategies • Design and improve automated data workflows connecting marketing platforms, CRM data, and business intelligence tools • Partner with Sales, Finance, Marketing Operations, IT, and regional marketing teams on data definitions, attribution methodologies, and reporting standards • Serve as a senior analytical partner to marketing and commercial leaders on campaign strategy, portfolio priorities, resource allocation, and investment decisions • Support annual planning, long-range forecasting, and budget processes through market, customer, and marketing performance analysis • Develop executive-level presentations translating complex data into business implications and recommendations • Provide analytical guidance to cross-functional and regional stakeholders • Lead continuous improvement across marketing analytics, reporting, data quality, and automation • Manage multiple complex analytical initiatives with significant independence across a global organization

🎯 Requirements

• Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field • 8+ years of professional experience in marketing analytics, marketing operations, business intelligence, data analysis, market intelligence, or a related analytics-focused role • Hands-on experience with Salesforce CRM, including reporting, campaign data, and data import/export workflows • Demonstrated experience using Microsoft Power BI to develop dashboards and reporting solutions from multiple data sources • Experience using a marketing automation platform such as Eloqua, Marketo, or HubSpot • Experience analyzing marketing performance across multiple channels, such as paid search, display, social media, email, eCommerce, or events • Experience analyzing marketing funnel, pipeline, campaign performance, or revenue attribution data • Experience working with large datasets using Excel and SQL • Experience developing recurring reports, dashboards, and analytical deliverables for business or executive stakeholders • Experience translating complex quantitative and qualitative data into actionable business insights • Experience managing multiple analytical projects or workstreams with cross-functional stakeholders • Strong analytical and problem-solving skills • Strong written and verbal communication skills • Ability to independently manage priorities, deadlines, and deliverables in a global, cross-functional environment • Preferred: experience with account-based marketing platforms such as Demandbase, 6sense, or Terminus • Preferred: experience using Python or similar scripting tools for data analysis, workflow automation, or reporting automation • Preferred: experience supporting global or multi-region marketing organizations across North America, EMEA, LATAM, or APAC • Preferred: B2B marketing or demand generation experience within food safety, animal health, diagnostics, life sciences, or another technical or regulated industry • Preferred: experience conducting market sizing, segmentation, competitive intelligence, or market share analysis • Preferred: experience developing or supporting marketing attribution methodologies • Preferred: experience building audience segmentation frameworks for ABM or targeted marketing programs • Preferred: experience automating recurring reporting or replacing manual processes with scalable data workflows • Preferred: experience supporting annual planning, forecasting, budgeting, or strategic investment decisions through analytics • Preferred: experience presenting analytical findings and recommendations to senior business leaders • Preferred: experience with tools or platforms such as GA4, Optimizely, or Jira

🏖️ Benefits

• Medical, dental, and vision coverage beginning on the first day of employment • 401(k) with company match • Paid Time Off (PTO) • Career growth opportunities, including tools, training, and support • Meaningful work with impact on customers, communities, and the world • Collaborative culture valuing innovation, respect, teamwork, and continuous improvement