
1001 - 5000 employees
🧬 Biotechnology
🌾 Agriculture
🍽️ Food & Beverage
Biotechnology • Agriculture • Food & Beverage
Neogen Corporation is a biotechnology company that offers a comprehensive range of solutions and services aimed at ensuring food safety throughout the food chain. They cater specifically to the food processing, animal protein, and agriculture industries, helping to protect the global food supply while promoting efficient production practices. In addition to their primary focus on food safety, Neogen also serves the companion and performance animal sectors, as well as engaging in life sciences and toxicology fields.
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1001 - 5000 employees
🧬 Biotechnology
🌾 Agriculture
🍽️ Food & Beverage
Biotechnology • Agriculture • Food & Beverage
Neogen Corporation is a biotechnology company that offers a comprehensive range of solutions and services aimed at ensuring food safety throughout the food chain. They cater specifically to the food processing, animal protein, and agriculture industries, helping to protect the global food supply while promoting efficient production practices. In addition to their primary focus on food safety, Neogen also serves the companion and performance animal sectors, as well as engaging in life sciences and toxicology fields.
• Lead commercial marketing for Neogen's Food Safety business across the United States, Canada, and Australia/New Zealand • Develop and execute regional commercial marketing and go-to-market strategies for Neogen's food safety diagnostics portfolio • Translate global portfolio, product, and brand strategies into locally relevant plans • Lead market segmentation, customer research, competitive analysis, and TAM/SAM/SOM assessments • Define customer value propositions, positioning, and messaging • Oversee integrated campaigns to build awareness, generate qualified demand, strengthen pipeline, and support revenue growth • Partner with Sales leadership on customer-focused content, sales enablement tools, training, activation plans, and customer programs • Lead, coach, and develop a team of approximately 13 professionals • Manage marketing budgets, performance metrics, technology platforms, and resources • Collaborate with Sales, Product Management, Finance, Regulatory, Operations, and Global Marketing
• Bachelor's degree in marketing, business, life sciences, or a related field, or an equivalent combination of education and relevant experience • Significant progressive marketing leadership experience in commercial marketing, portfolio marketing, demand generation, go-to-market strategy, or related disciplines • Demonstrated success translating business, product, or portfolio strategy into measurable regional marketing plans and commercial outcomes • Experience leading and developing multidisciplinary teams within a complex, matrixed, and cross-functional organization • Strong expertise in market segmentation, customer insights, competitive analysis, opportunity sizing, integrated campaign development, and marketing performance measurement • Experience using CRM, marketing automation, and sales enablement platforms • Familiarity with Salesforce, Eloqua, Seismic, or comparable tools is preferred • Ability to travel as business needs require • Advanced degree is preferred • Experience in food safety, food and beverage, diagnostics, life sciences, laboratory products, or another regulated business-to-business environment is preferred • Experience supporting multi-country commercial organizations, launching products, managing complex portfolios, and working with direct-sales and distributor channels is valued
• A standard benefits package • Opportunities for professional growth • Leadership development opportunities • Strategic business impact • Collaborative, cross-functional environment • Ability to lead, mentor, and develop a talented multidisciplinary marketing organization
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