Associate Director – Converged TV

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $129k - $147k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Develop holistic digital video strategies with a focus on CTV • Provide tactical recommendations in partnership with Integrated Planning and Media Investment teams • Evaluate, recommend, launch, measure, optimize, and grow digital video work • Contribute to strategic direction and account leadership across digital video initiatives • Champion digital video, especially CTV • Deliver industry points of view on ad tech, publisher developments, and consumption trends • Standardize best practices and streamline efficiencies and automation • Lead the Digital Video team, including Supervisors and Specialists • Supervise accounts and foster relationships with key clients and internal stakeholders • Oversee performance and brand-building strategies for digital video • Develop education materials for internal and external client use • Identify investment allocations using audience tools, historical performance data, scorecards, and client-specific best practices • Oversee campaign execution through Direct IO and programmatic platforms • Report campaign performance, progress against goals, and future strategies to senior executives • Manage and improve digital video processes across the practice • Align programmatic initiatives with broader marketing and business objectives • Evaluate new DSP offerings across the marketplace • Ensure digital video work meets agency standards • Contribute to department goals, certifications, training, growth opportunities, and account assignments • Discover ways to leverage media and ad tech partners • Identify opportunities for growth and expansion in digital video advertising services • Contribute channel-specific inputs to new business pitches and support new account onboarding

🎯 Requirements

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience • 6+ years of hands-on experience, with a focus on digital video planning and activation • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and development of campaign performance insights • Proven fluency in major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more • Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally • Strong project management skills and high attention to detail • Collaborative spirit and active interest in mentoring and managing team members • Strong interest in ad tech, digital video trends and innovation • Appreciation of Rain’s Core Values • Periodic travel and accommodating meetings in different time zones expected

🏖️ Benefits

• Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Medical, Dental, and Vision insurance • Flexible First environment with remote work flexibility • Investment in employees, technology, and tools