Associate Director, Converged TV

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $129k - $147k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Rain

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📣 Marketing

📱 Media

Marketing • Media

Rain is a growth-focused, full-service marketing and media agency. It combines brand strategy, creative, media buying, and analytics to drive measurable customer acquisition and scale businesses. Rain specializes in video-first and converged TV media—across linear TV, CTV, addressable, programmatic, and YouTube—while using AI-enabled proprietary tools and a tech/data partner ecosystem to optimize performance in real time. The agency also runs specialty practice areas (e. g. , HypeHer for women’s sports) and serves a range of sectors with integrated creative, DRTV, and OTT capabilities.

📋 Description

• Develop holistic digital video strategies, with a focus on CTV, and tactical recommendations • Evaluate, recommend, launch, measure, optimize, and grow digital video and CTV work • Contribute to strategic direction and account leadership across digital video initiatives • Champion digital video and deliver industry points of view on ad tech, publisher developments, and consumption trends • Standardize best practices and streamline efficiencies and automation • Provide leadership across the Digital Video team, including Supervisors and Specialists • Supervise accounts and foster relationships with key clients and internal stakeholders • Oversee performance and brand-building strategies specific to digital video • Develop education materials for internal and external client use • Partner with Integrated Planning and Investment teams to identify investment allocations using audience tools, historical performance data, scorecards, and best practices • Oversee campaign execution through Direct IO and programmatic platforms • Report campaign performance, progress against goals, and future strategies to senior executives • Manage digital video processes and align programmatic initiatives with broader marketing and business objectives • Evaluate new DSP offerings and ensure quality standards across digital video practices • Contribute to certifications, training, growth opportunities, account assignments, new business pitches, and account onboarding

🎯 Requirements

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience • 6+ years of hands-on experience, with a focus on digital video planning and activation • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and development of campaign performance insights • Proven fluency in major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more • Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally • Collaborative spirit and active interest in mentoring and managing team members • Strong interest in ad tech, digital video trends and innovation • Strong project management skills and high attention to detail • Appreciation of Rain’s Core Values

🏖️ Benefits

• Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Medical, Dental, and Vision insurance • Flexible First environment with virtual and in-person connection • Investment in employees, technology, and tools