Director, Paid Social

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nerdy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 $150M Post-IPO Equity - Nerdy on 2021-09

Education • Artificial Intelligence • SaaS

Nerdy is an education technology company that combines live instruction (through Varsity Tutors) with AI-powered learning tools on a purpose-built platform. It offers live 1-to-1 tutoring, weekly prep classes, workshops, instant session playback, and AI features such as session summaries, adaptive diagnostics, an on-demand AI Tutor, and a Tutor Copilot to surface examples and exercises. The platform covers 3,000+ subjects and uses data-driven expert curation and AI-based matching to connect learners with high-rated tutors and personalize practice and study agents.

📋 Description

• Own paid social strategy and execution end-to-end across Meta and emerging social channels • Personally build and iterate ad creative, copy, and landing pages using AI-native tools • Run high-velocity creative testing by generating, launching, analyzing, and discontinuing concepts • Systematize winning creative concepts • Run continuous conversion-rate optimization experimentation on landing pages and funnels • Hypothesize, build, A/B test, and independently ship winning landing-page variants • Build and maintain performance dashboards • Track CAC, ROAS, LTV, and channel-level efficiency and act on insights same-day • Own measurement integrity in a post-ATT environment, including CAPI/server-side implementation, incrementality, and geo-lift testing • Design and deploy automations for bid management, creative QA, reporting, and campaign operations • Partner with Product, Engineering, and BI on tracking, tagging, and API integrations • Manage channel budgets with founder-level ownership • Continuously evaluate and adopt new AI tools, ad products, and channels • Report performance, experiments, and roadmap directly to leadership

🎯 Requirements

• Bachelor's degree required • 10+ years of hands-on paid acquisition experience • Direct ownership of more than $5MM in annual paid social spend • Personal experience running acquisition advertising with revenue accountability; not brand, organic social, or lifecycle marketing • Deep Meta expertise, including Advantage+, Advantage+ Shopping Campaigns, broad targeting strategy, creative testing frameworks, CAPI/server-side tracking, and post-ATT measurement • Proven scaling experience on TikTok, Reddit, Snap, Pinterest, or YouTube in addition to Meta • Consumer (B2C) marketing at scale • Experience acquiring individual consumers with real purchase intent in subscription, marketplace, e-commerce, or DTC businesses • Daily, fluent use of generative AI across static and video creative generation, ad copy at variant scale, landing page and CRO builds, audience and insight analysis, bid and budget optimization scripts, and workflow automation • Working proficiency with AI-native builder tools such as Cursor, Claude Code, Codex, Vercel, Netlify, and Supabase • Ability to independently ship landing pages, automations, and reporting tools without waiting on engineering • Creative fluency at volume, including hooks, formats, UGC, and producing/iterating creative independently • Strong quantitative fluency in Excel/Sheets and basic SQL • Ability to build incrementality, attribution, LTV, and CAC/ROAS models • Deep understanding of conversion rate optimization and independently hypothesizing, building, testing, and shipping landing page variants • Experience partnering with Product, Engineering, and BI on tracking, tagging, attribution, and API/data integrations • Highly organized self-starter able to thrive without a team beneath them • Ability to scale through AI, automation, and tooling rather than headcount

🏖️ Benefits

• Market-leading salary paired with clear promotion pathways and equity (RSUs) • 401(k) plan with company match and immediate vesting • Remote-first culture with flexibility across time zones and working styles • Flexible time off • All-inclusive learning membership for the employee and household, including 1:1 tutoring hours, unlimited on-demand classes, and full suite of learning products and services • Cutting-edge AI tools • Medical, dental, vision, life, short-term disability, and long-term disability plans • Maternity, paternity, and adoption leaves