Director, Field Marketing

🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $125k - $165k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

New Belgium Brewing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1991

🍽️ Food & Beverage

🛍️ eCommerce

🛒 Retail

Food & Beverage • eCommerce • Retail

New Belgium Brewing is a craft brewery and beverage company known for brands like Fat Tire and Voodoo Ranger. Founded in Fort Collins, CO, it operates production breweries, taprooms, and visitor experiences (including tours) in Fort Collins and Asheville and sells beer, branded apparel, and accessories online and at retail locations. As a certified B Corp, the company emphasizes community engagement, environmental responsibility, and human-powered values while focusing on direct-to-consumer sales and wholesale distribution.

📋 Description

• Develop and implement field marketing and brand activation strategies with full ownership of regional performance outcomes, including volume, market share, retail execution, and profitability • Establish strategic goals and targets for the Field Marketing team, leveraging market trends, customer insights, and organizational priorities • Define success metrics, track regional performance, and proactively adjust plans to close gaps • Lead field-level activation strategy and make final recommendations on prioritization, scale, and execution • Drive rapid development and deployment of market plans with continuous in-market iteration • Translate national brand and innovation priorities into locally relevant, distributor-ready market plans • Review and assess team plans with Sales and Marketing leadership • Define and prioritize field marketing initiatives by region based on expected business impact • Build and execute regional marketing plans across programming, POS, sponsorships, trade shows, and sampling • Lead joint commercial planning with regional sales leadership • Build and lead a high-performing field marketing team through performance management and coaching • Act as a data-informed strategic advisor on market opportunities, risks, and required actions • Ensure compliance with legal and regulatory requirements • Manage the field marketing budget, allocate resources, track ROI, and optimize performance • Perform other duties as assigned

🎯 Requirements

• 8+ years of experience in field marketing, retail/channel marketing, or related field, ideally in beverage alcohol or three-tier distribution environment • 4+ years of experience in direct people management • Demonstrated ability to localize national programs into market-specific plans quickly and independently, with examples of distributor-facing work product • Proven ability to operate with high autonomy in ambiguous, fast-paced environments, delivering high-quality outputs with urgency • Demonstrated ability to proactively identify opportunities, solve problems, and bring a clear point of view to cross-functional decisions without prompting • Experience leading joint commercial or business planning with a sales organization • Strong organizational skills with the ability to manage multiple priorities across regions and markets • Proven ability to build trust and credibility with internal and external stakeholders • Strong analytical and problem-solving capabilities • Demonstrated experience managing budgets and driving financial accountability tied to ROI • Excellent communication, presentation, collaboration, and interpersonal skills • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) • Valid driver’s license with a clean Motor Vehicle Record (MVR) • Willingness to travel 50% - 75%

🏖️ Benefits

• Medical & Dental Insurance (options available for dependents) • Basic Term Life and AD&D Insurance • Short Term Disability Insurance • Flexible Spending Account • Employee Assistance Program • PTO • 401k Match • Paid Caregiver Leave • Profit Sharing