Targeting Analyst

🔥 18 hours ago

🇺🇸 United States – Remote

💵 $56 - $61 / hour

⏰ Full Time

🟢 Junior

🧐 Analyst

🦅 H1B Visa Sponsor

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Logo of New Era Technology

New Era Technology

1001 - 5000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

New Era Technology is a global technology solutions provider offering a wide range of services and solutions, including cloud services, professional and managed services, cybersecurity, collaboration and unified communications, data networking, digital transformation, and physical security. With a team of engineers, designers, installers, and technicians, New Era Technology collaborates with over 20,000 customers and operates through 80+ offices worldwide. They are recognized as a top integrator for AV and video collaboration and offer industry-specific solutions for sectors such as healthcare, education, government, banking, finance, and retail. New Era Technology aims to help businesses adapt to the rapidly changing digital landscape through innovative technology solutions and customized services.

📋 Description

• Execute campaign targeting across multiple marketing channels • Collect, analyze, and validate data from internal and external data platforms supporting targeted marketing communications • Develop targeting insights to inform data-driven decisions and improve channel-partner performance • Use data to inform business communication objectives and assess targeting feasibility • Draw insights, document findings, and communicate results from targeted marketing communications • Collaborate with Digital Communications, Lifecycle, and eCommerce Marketing teams • Provide forward-looking analysis and insight to cross-functional partners to align campaign plans and targeting strategy • Execute ad hoc analyses and assist with special projects as directed by the supervisor

🎯 Requirements

• Minimum 1 year of experience in data analysis, marketing campaign measurement and/or targeting • Experience working with different data measurement and execution platforms • Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English • Ability to communicate effectively in English, verbally and in writing • Bachelor’s degree in Business, Marketing, Information Management, Data Analytics, or related areas • 1 year of marketing data analysis experience including common/standard use of data analysis tools • Experience with marketing campaign measurement and targeting, data analysis, and reporting insights to drive strategic decisions • Experience using segmentation, CDP, or marketing automation platforms • Advanced Microsoft Office skills • Excellent verbal and written communication skills • Ability to synthesize analysis into compelling oral/written communications and presentations • Ability to perform essential functions with or without reasonable accommodation

🏖️ Benefits

• Continuous training • Competitive benefits • Remote work arrangement • No travel required

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