Director of Ad Operations

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Newsweek

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

📣 Marketing

📱 Media

Marketing • Media • Publishing

Newsweek is a global media organization that delivers news, analysis, and commentary across a wide range of topics including politics, technology, health, finance, and entertainment. It offers articles, insights, and updates on world events and issues, and provides a platform for opinion and debate. Newsweek is known for its publications both in print and online, serving a diverse audience with factual reporting and unique storytelling.

📋 Description

• Own end-to-end trafficking and execution of Direct, PMP, and PG campaigns, including forecasting, setup, targeting, creative, tracking, QA, launch, pacing, and closeout. • Manage trafficking across display, video, social, and newsletter campaigns, ensuring accurate targeting and delivery. • Monitor campaign pacing and performance, proactively resolving under-delivery, over-delivery, discrepancies, and targeting issues. • QA creative assets and troubleshoot creative rendering, tracking, tags, pixels, HTML5/JavaScript, and VAST/VPAID issues. • Serve as the primary ad operations contact for Sales and Account Management, providing campaign updates, reporting, and delivery insights. • Partner with Product and Technology to troubleshoot site-level ad issues and improve campaign execution. • Lead and manage a team of 1–2 ad traffickers, providing training, quality control, and day-to-day guidance. • Establish and improve trafficking workflows to increase operational efficiency and reduce errors. • Support Brand Lift Studies and third-party measurement/verification to ensure accurate campaign delivery.

🎯 Requirements

• 7+ years of experience in digital ad operations, with strong hands-on campaign trafficking experience. • Advanced experience with Google Ad Manager (GAM) and direct/PMP campaign management. • Strong understanding of campaign setup, targeting, creative QA, pacing, optimization, and reporting. • Technical troubleshooting skills across HTML5, JavaScript, VAST/VPAID, tracking pixels, and third-party tags. • Strong attention to detail, analytical skills, and problem-solving ability. • Excellent communication and cross-functional collaboration skills. • Experience managing or mentoring junior ad operations professionals. • Preferred: Experience managing ad operations for digital publishers or news media. • Preferred: Experience with PMP and PG (Programmatic Guaranteed) deals. • Preferred: Experience with social media and newsletter advertising operations. • Preferred: Experience with third-party verification and measurement platforms such as DoubleVerify, IAS, MOAT, and DISQO. • Preferred: Familiarity with first-party data and identity solutions, including UID2 and other identity frameworks.