Senior Manager, Consumer Insights

🔥 27 minutes ago

🇺🇸 United States – Remote

💵 $159k - $179k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nordic Naturals

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Nordic Naturals is a consumer health company that develops, manufactures, and sells omega-3 fish and algae oil supplements, vitamins, minerals, probiotics, and gummy formulations for people and pets. Founded in 1995, the brand emphasizes purity, freshness, potency, and evidence-informed formulations, sells direct-to-consumer through e-commerce subscriptions and retail channels, and offers professional and veterinary product lines.

📋 Description

• Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation • Track wellness behaviors, occasion-based triggers, and unmet consumer needs • Translate raw data and research findings into actionable business strategies, brand positioning refinements, and innovation concepts • Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard • Identify white-space opportunities across categories, formats, benefits, life stages, and channels • Support cross-functional innovation steering processes and ideation workshops with consumer data and guardrails • Partner with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel • Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research • Develop in-market pilot testing and rapid A/B learning frameworks with Retail, Performance Marketing, and E-Commerce teams • Lead post-launch learning loops by synthesizing consumer feedback and reviews to optimize offerings and inform pipeline decisions • Serve as a strategic insights partner to omnichannel teams including DTC, Amazon, Retail, Professional, and International • Create visual, digestible, and impactful presentations for stakeholders at all organizational levels • Foster a culture of consumer-centricity across internal departments

🎯 Requirements

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories • Deep expertise in qualitative and quantitative research methodologies, including focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools such as IRI/Nielsen/SPINS • Strong understanding of consumer journeys across omnichannel environments, including Amazon, DTC, traditional retail, and professional channels • Exceptional analytical and storytelling skills • Proven ability to blend creative thinking with data-driven commercial rigor • Proven track record of partnering with and influencing cross-functional Product, Marketing, and Sales teams without direct authority • Bachelor’s degree required • Advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA highly preferred