Paid Ads & SEO Specialist – Google Ads, Meta Ads

Job not on LinkedIn

🕒 October 2

🗽 New York – Remote

🗽 New York – Remote

💵 $25 - $40 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NORY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

📚 Education

👥 B2C

Education • B2C

NORY, Inc. is an education company that runs STEM-focused camps, afterschool programs, and virtual enrichment for children ages roughly 3–12. Founded in 2017, NORY operates in New York City and Boston (and partners with local schools) and serves thousands of children annually through in-person summer camps, holiday camps, afterschool offerings, and interactive virtual day camps. Its programs emphasize hands-on robotics, coding, woodworking, science, and creative engineering projects, guided by an award-winning STEM curriculum and proprietary technology that makes high-tech projects accessible to young learners. NORY emphasizes values of inquisitiveness, resilience, and empathy, hires and trains a selective teaching staff, and offers add-ons like soccer, swim, and provided lunches.

📋 Description

• Build, manage, and optimize Google Ads campaigns for camps and enrichment programs • Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation • Test ad copy and landing pages to improve completed registrations and acquisition efficiency • Build and optimize Facebook and Instagram campaigns in Meta Ads Manager • Develop and test audiences, creative concepts, messaging, and offers • Write ad copy and provide creative briefs to the content team • Develop a prioritized SEO plan for camps, after-school programs, and local enrollment opportunities • Conduct keyword research based on search intent and business value • Improve program and location pages, including titles, headings, content, and internal linking • Use Google Search Console and analytics to identify opportunities and diagnose performance changes • Identify technical SEO issues affecting crawling, indexing, and website usability; implement or coordinate improvements • Improve local search visibility through accurate business information and location content • Measure organic search performance through qualified traffic, inquiries, and registrations • Validate conversion tracking across advertising platforms, analytics, and the registration process • Reconcile reported conversions with actual registrations and revenue • Allocate advertising spend based on timing, location, enrollment priorities, and capacity • Diagnose whether weak results stem from targeting, creative, landing pages, tracking, or registration friction • Provide concise weekly reporting on results, changes, lessons learned, and next actions

🎯 Requirements

• Demonstrated hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions • Proven SEO experience with specific examples of work performed and measurable outcomes • Working proficiency in Google Analytics 4 and Google Search Console • Experience implementing or troubleshooting conversion tracking • Strong analytical judgment and ability to explain performance changes and support decisions with evidence • Ability to connect marketing activity to customer acquisition and revenue • Clear communication, reliable follow-through, and ownership of results • Experience with local consumer services, family programs, education, or seasonal businesses preferred • Prior NYC parenting-market experience helpful but not required • AI tools and platform certifications welcome • Resume and two brief personally managed paid campaign examples required for application • Finalists must explain campaign decisions and diagnose a sample performance problem during a live discussion

🏖️ Benefits

• Flexible part-time schedule of 5–20 hours per week • Remote work • Equal opportunity employment

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