Executive Director, Integrated Experience Planning

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $236.6k - $439.4k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Novartis

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

Novartis is an innovative medicines company dedicated to reimagining medicine to improve and extend people’s lives. With a presence in over 250 million patients worldwide, Novartis focuses on harnessing scientific breakthroughs to develop transformative, high-value treatments in areas such as cardiovascular, renal and metabolic diseases, immunology, neuroscience, and oncology. The company is committed to diversity, equity, and inclusion, and aims to create a positive impact through societal contributions and environmental sustainability efforts. Furthermore, Novartis engages in research collaborations and embraces modern technology platforms to advance their research and development capabilities, making them a leader in the global healthcare industry.

📋 Description

• Serve as Marketing Strategy’s primary CXPO partner to translate business objectives, brand strategy, customer insights, and behavioral objectives into integrated HCP and patient experiences • Develop a point of view on HCP and patient experience, identifying behavioral barriers, opportunities, and experience gaps • Lead integrated experience planning across the full customer experience • Direct development, activation, measurement, and continuous optimization of Integrated Experience Plans using IMPact planning standards • Collaborate with cross-functional partners to align experience strategy, content, channels, capabilities, and execution across digital and physical touchpoints • Analyze brand and customer dynamics and synthesize insights, behavioral evidence, and performance data • Design human-centered experiences and apply behavioral science to improve patient and business outcomes • Identify knowledge gaps and partner with Insights and Analytics on research and experimentation • Define experience requirements, content priorities, channel roles, and measurement needs • Lead, coach, and develop Integrated Experience Planning talent, including advancing practical AI application across teams

🎯 Requirements

• Bachelor's degree in related field • 15+ years of experience in marketing strategy, customer experience, integrated planning, or related disciplines • Demonstrated expertise in experience design, behavioral strategy, integrated planning, channel orchestration, and measurement • Proven ability to translate business and brand strategies into actionable, measurable HCP and patient experience plans • Experience using customer insights, behavioral evidence, data, analytics, and experimentation to guide decisions and optimize performance • Demonstrated success leading multidisciplinary teams and influencing complex cross-functional and agency relationships • Experience standardizing planning processes, improving marketing effectiveness, and leading organizational change • Strong commercial acumen, analytical rigor, digital and AI fluency, and ability to simplify complex strategies and drive decisions through ambiguity • Experience attracting, coaching, and developing high-performing talent • Pharmaceutical, life-sciences, or similarly complex regulated-industry experience preferred • Master of Science and/or MBA preferred • Up to 10% travel

🏖️ Benefits

• Performance-based cash incentive • Eligibility to be considered for annual equity awards, depending on role level • Health benefits • Life benefits • Disability benefits • 401(k) with company contribution and match • Vacation • Personal days • Holidays • Other leaves • Reasonable accommodations for individuals with disabilities