Senior Director, Media Strategy

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

💄 Beauty

🛍️ eCommerce

💰 $35M Series B on 2019-04

Wellness • Beauty • eCommerce

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. • Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships. • Establish a clear media investment framework that aligns awareness and consideration KPIs with top line growth objectives. • Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition. • Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement. • Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact. • Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends. • Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies. • Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth. • Use research and measurement to continuously refine targeting, frequency, and channel allocation. • Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes. • Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions. • Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings. • Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine. • Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact. • Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media. • Create an environment of innovation, rigor, and test-and-learn culture. • Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

🎯 Requirements

• 12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets. • Experience working in an eCommerce/DTC company is required • Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships) • Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies • Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions • Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability • Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners • Leadership experience managing and developing high-performing teams across media strategy and analytics • Proven track record of marrying brand media with performance marketing to deliver measurable business results • Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently • Experience working with multiple analytics and measurement (MMM and MTA) tools • Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL) • Proven cross functional collaboration and communication skills

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits