Digital Marketing Manager

Job not on LinkedIn

🔥 3 hours ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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OM

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💼 Consulting

🤝 B2B

Consulting • B2B

OM was a product design studio founded by Rob Young in 2013. The studio collaborated with a range of major technology and consumer companies—Airbnb, Stripe, Google, Meta, Instagram, YouTube, Asana, Nextdoor, Volkswagen, Walmart, Toast, and others—designing digital products and experiences. After 11 years of operation, OM was officially shut down in 2024; the company thanked its contributors and client partners for their creative and intellectual support.

📋 Description

• Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms • Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels • Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution • Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works • Engagement & collaboration execution — activate partnerships and community moments that build brand love • DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel • Define social KPIs (engagement, reach, sentiment, conversion) • Track, analyze and optimize campaign performance, garnering insights to refine the strategy • Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.

🎯 Requirements

• 5-6+ years of digital marketing experience — DTC experience mandatory • Wellness or CPG background a strong plus — you understand this consumer and this category • Channel builder — you can show us a channel you grew meaningfully • Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes • Strategy + execution skills — you can write the brief and then execute against it yourself • TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it. • Experience running a Tiktok shop • Data-driven — you make decisions based on performance, not instinct alone, and you can prove it • Highly autonomous — you don't need someone to hand you a playbook; you build the playbook • Paid Media Experience - campaign and budget development and execution in platform and optimization

🏖️ Benefits

• Competitive compensation and bonus opportunities • Medical, Dental, and Vision Insurance • 401(k) with Company Safe Harbor Contribution • Paid Time Off, Paid Holidays, and Sick Leave • Paid Parental Leave • Company-Paid Life and Disability Insurance • Employee Assistance Program (EAP) • Professional development and career growth opportunities • Employee discounts on OM products