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Marketing Analytics – Lifecycle

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $180k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on OnePay's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of OnePay

OnePay

501 - 1000 employees

💳 Fintech

🏦 Banking

₿ Crypto

💰 $300M Series unknown on 2025-01

Fintech • Banking • Crypto

OnePay is a U. S. -based financial technology company that provides consumer-facing banking and payment products through partner banks. The app offers checking/savings with early pay and high-yield savings, a credit-builder program and secured Builder Mastercard, a CashRewards card with Walmart-focused cashback, investing and cryptocurrency trading, a digital wallet, pay-later options, and free tax filing for customers. OnePay partners with Coastal Community Bank, Lead Bank, Synchrony, and other providers for banking, card issuance, lending, and custody services; it is not itself a bank.

📋 Description

• Analyze lifecycle marketing performance and identify campaign and customer-journey optimization opportunities • Translate analytical findings into actionable insights that drive business impact • Develop data infrastructure, measurement frameworks, and attribution methodologies across campaigns, channels, and product interactions • Partner with marketing, product, engineering, and data teams to improve measurement capabilities • Connect marketing activity to product outcomes and inform business and marketing strategies • Use AI-powered tools and techniques to accelerate analysis and develop and validate predictive insights • Share insights and recommendations with senior leadership and stakeholders to influence business direction

🎯 Requirements

• 3-7 years of professional experience in marketing analytics; lifecycle experience is a plus • Demonstrated marketing analytics track record • Hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization • Advanced SQL and AI skills • Ability to independently pull and analyze complex datasets • Strong analytical thinking and problem-solving skills • Intellectual curiosity to investigate the reasons behind results • Act-like-an-owner mentality and bias toward taking action • Must be authorized to work lawfully in the United States • Advanced SQL, including multi-table joins, CTEs, window functions, and reusable tables or data models • Experience designing and analyzing A/B or holdout tests end to end, including sample sizing and final readout • Experience building or owning measurement or attribution approaches, such as holdout groups, incrementality testing, MTA, or MMM • Experience joining event data from platforms such as Braze, Iterable, or Salesforce Marketing Cloud with product or transaction data in a data warehouse

🏖️ Benefits

• Competitive base salary • Stock options • Health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US) • Flexible time off (FTO) • Opportunities for growth • High-growth, mission-driven, inclusive culture • AI-assisted initial screen • Assistance or accommodation during the interview process or in accessing the website

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