Field Marketing Manager

🔥 52 minutes ago

🇺🇸 United States – Remote

💵 $108.3k - $162.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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OpenText

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Support the Senior Field Marketing Manager in executing regional marketing plans aligned to sales and marketing priorities, growth objectives, and target account strategies • Coordinate quarterly and annual planning inputs, timelines, budgets, and execution requirements • Execute programs for priority accounts, industry segments, key solutions, and regional business objectives • Build relationships with regional sales teams and provide program updates, materials, and follow-up • Support account-based marketing programs for strategic target accounts • Coordinate activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities • Create and deliver personalized experiences and campaigns for named accounts and buying groups • Activate industry-specific campaigns and messaging across priority verticals • Support industry events, executive roundtables, client advisory engagements, and thought leadership initiatives • Execute integrated campaigns to generate, nurture, and accelerate sales opportunities • Contribute to pipeline creation, influenced pipeline, and opportunity acceleration • Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion • Track campaign performance and optimize programs based on business results • Coordinate executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs • Coordinate and execute virtual, hybrid, and in-person programs, including conferences, regional events, webinars, customer events, and tradeshows • Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement • Use account intelligence, marketing analytics, and CRM data to support targeting and optimization • Track pipeline contribution, campaign influence, event ROI, and engagement metrics • Prepare performance updates and identify opportunities to improve future programs

🎯 Requirements

• 4+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing • Preferably experience within a B2B technology organization • Experience supporting or executing account-based marketing programs contributing to engagement and pipeline • Experience collaborating with sales teams and cross-functional marketing partners • Experience executing industry-focused or audience-specific marketing programs preferred • Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing • Experience managing client events, executive programs, conferences, and integrated marketing campaigns • Strong organization, attention to detail, project management, communication, and stakeholder coordination skills • Analytical mindset with experience measuring marketing performance and ROI • Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred • Ability to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed • Ability to manage multiple priorities and use data and insights to optimize results • Curiosity about technology, AI, market trends, and client challenges

🏖️ Benefits

• Benefits package supporting physical, emotional, and financial wellbeing • Variable and commission compensation opportunities for eligible roles • Vacation entitlement • Paid time off • Reasonable accommodation during the application or recruiting process • Diversity, inclusion, and respectful workplace environment