Product Marketing Manager

🔥 29 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $120k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Ottimate

WebsiteLinkedInAll Job Openings

51 - 200 employees

Ottimate (formerly Plate IQ) is the leading AP automation AI.

📋 Description

• Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement • Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables • Lead the verticalization of marketing and sales assets for specific industries • Provide market intelligence on procurement and finance audiences and their workflows, needs, and buying processes • Analyze the competitive landscape, including procure-to-pay and spend management vendors • Build and maintain battlecards and competitive insights for sales • Develop product positioning and messaging that differentiates Ottimate • Create website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and other content • Bring customer and market insights to the product team to inform roadmap and prioritization • Build customer relationships through interviews, advisory boards, and industry events • Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements • Train sales channels and develop internal tools and external collateral • Collaborate with marketing, product, sales, support, and partnerships

🎯 Requirements

• 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end • Hands-on experience marketing invoice automation, procurement, purchasing, or procure-to-pay software • Experience adapting positioning and assets for different industries or customer segments • Strong grasp of GTM strategy, positioning, messaging, and solution packaging • Working knowledge of procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management • Deep understanding of market trends and product lifecycles • Experience in B2B SaaS; procurement, spend management, finance SaaS, or fintech is a strong plus • Excellent communication and storytelling skills: written, verbal, and visual • Comfort working cross-functionally and managing multiple projects in a fast-moving startup environment

🏖️ Benefits

• Annual bonus • Medical, Dental, Vision, and other Company-Subsidized Benefits for you and your family • Employer-sponsored 401(k) with company match • Paid Time Off (and the encouragement to use it) • Promote from within philosophy • Growing team and startup experience • Agency to solve difficult problems creatively • Freedom to explore inspiring work • Infrastructure supporting ongoing challenge and development • Passionate teammates and collaborative work environment • Diverse and inclusive workforce • Safe space for employees to bring their whole selves to work • People-first leadership • Equal opportunity employment

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