Product Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $126k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on Thanx's careers page ↗Thanx's careers page, not through a job board

First seen by Remote Rocketship 12 hours ago

Still open on Thanx's site. Checked 1 hour ago.

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Logo of Thanx

Thanx

11 - 50 employees

Founded 2020

🍽️ Food & Beverage

💼 Consulting

📦 Logistics

💰 $17.1M Series B on 2016-12

Food & Beverage • Consulting • Logistics

Thanx is the number one guest engagement platform designed to boost customer loyalty through personalized, exclusive, and on-brand experiences. Specializing in the restaurant industry, Thanx provides a suite of tools including mobile apps, CRM, marketing automation, and A/B testing to help restaurant brands engage with their customers without relying on traditional discounts. Their platform boasts advanced data services capturing significant customer purchase behavior, lending to impactful marketing and customer retention strategies. With a loyalty designer and comprehensive content management system, Thanx enables restaurants to constantly evolve their loyalty programs and maximize customer conversion and engagement metrics.

📋 Description

• Plan marketing work and provide AI agents with the required inputs • Review and approve case studies, one-pagers, competitive comparisons, release notes, and enablement assets • Check claims against sources and ensure alignment with company messaging • Tune AI agents by improving instructions, examples, source data, and quality checks • Own customer lifecycle communications, including emails, newsletters, release notes, webinars, and related promotion • Monitor customer and market perspectives and turn insights into content • Run case study production from customer interviews through final assets • Provide sales, customer success, and partners with timely competitive and product information • Produce customer-win and launch content for internal, partner, and social channels • Create competitive SEO and AEO content for search and AI answer engines • Maintain an AEO-ready public help center with accurate, current articles and useful multimedia • Collaborate with sales, customer success, product, design, and partnerships • Report to the VP of Marketing and Partnerships as an individual contributor • Measure success through content quality and volume, customer awareness of releases, and product adoption

🎯 Requirements

• 5+ years in B2B SaaS, including 2–3 years in product marketing, content marketing, customer marketing, or a closely adjacent role • A sharp editor's eye for factual accuracy, tone, and defensible claims • Hands-on, daily use of Claude Code, with something built or improved that other people use • SEO or AEO content experience • Experience conducting customer interviews and finding the story inside them • Track record of working productively with sales and customer success • Experience running a customer lifecycle email program or recurring customer communications • Experience influencing cross-functional teams and presenting to executives • Structured approach to quality using rubrics, checklists, and spot-checks • Comfort with video and multimedia formats • LaunchNotes, Ortto, or similar tools is a plus • Restaurant, retail, or hospitality technology experience is a plus, not a requirement • Willingness to work evenings and weekends when the work calls for it

🏖️ Benefits

• Equity for every employee • Opportunity to operate like an owner • Remote work arrangement • Internal promotion opportunities • AI-native working environment

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