Senior Product Marketing Manager – Enterprise, Mid-Market

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🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $166k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Kit (formerly ConvertKit)

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📣 Marketing

🛍️ eCommerce

☁️ SaaS

💰 Seed Round on 2020-11

Marketing • eCommerce • SaaS

Kit (formerly ConvertKit) is the email-first operating system designed specifically for creators who want to build a valuable and purposeful business. It provides tools for managing email marketing, automating customer journeys, and integrating with other platforms, enabling users like authors, bloggers, and YouTubers to engage deeply with their audience and efficiently run their businesses. Kit focuses on fostering relationships and enhancing the impact of creators’ work beyond just monetary gains by offering features like personalized content recommendations, landing pages, and sales automation.

📋 Description

• Define the buyer for established/scaling creators and develop messaging that resonates with them • Build the go-to-market strategy to drive inbound pipeline for the sales team • Collaborate with sales leadership on target customers, deal toolkit, enablement, and win/loss analysis • Partner with Account Executives and Solutions Consultants on demo narratives, discovery, and technical and migration proof • Work with Product on packaging, launches, and roadmap input • Collaborate with RevOps and analytics on account routing, attribution, and pricing decisions • Partner with Creator Success on case studies, customer references, and expansion plays • Work with demand generation, content, and events on campaigns for established creators • Learn Kit’s product, pricing, positioning, CRM, call recordings, and product analytics • Shadow sales calls and interview established creators, including wins, losses, and churned accounts • Audit sales content and account-routing processes; establish baselines for win rate, sales cycle, deal size, and expansion revenue • Define ideal customer niches and buying personas • Ship messaging frameworks tied to revenue per subscriber, deliverability, team workflows, and safe migration • Build the core deal toolkit, including sales narratives, discovery guide, pitch deck, business case template, security and deliverability one-pagers, migration plan, and competitive battlecards • Execute GTM tactics to drive MQLs and new MRR attributed to the sales funnel • Own channel strategy and drive cross-functional alignment • Run a quarterly win/loss program and share findings • Build a clear path for sales leads on the website • Ensure relevant launches support both self-serve and sales-assisted customers • Help Kit reach $100,000,000 ARR while protecting the self-serve engine

🎯 Requirements

• 7+ years in B2B SaaS product marketing • At least 2 years supporting a sales team selling to mid-market and/or larger accounts • Experience adding a sales-led motion on top of a product-led one at a high-growth company, with clear before-and-after metrics • Experience building a deal toolkit and enablement program and tying it to win rate or deal size • Experience running a win/loss or customer research program that changed how a team sold or built • Experience in email, martech, or the creator economy • Segmentation and buyer definition using firmographic and product usage data • Messaging and positioning for sales-assisted buyers, including competitive differentiation and objection handling • Sales enablement, including demo narratives, discovery guides, business cases, and battlecards • Writing and storytelling for non-technical buyers • Experience with CRM, product analytics, and pipeline data • Customer, market, and competitor research • Systems thinking across go-to-market people, processes, data, and tools • Strong AI fluency, including AI-powered workflows or tools with human judgment and quality checks • Ability to lead cross-functional alignment and own outcomes • Pricing and packaging input for a new tier or add-on (nice to have) • Expansion or account-based program experience (nice to have)

🏖️ Benefits

• Profit Sharing • Kit equity • 401k with a 5% match • We cover up to $2,280 per month toward medical premiums, with dental and vision premiums fully covered; Health Insurance plans through Aetna • $2,000 equipment allowance for your first two years, $1,000 budget every following two years • Company-provided laptops • Individual learning + development budget ($3,500/year) • Creator meetup budget ($50/month) • Gender affirming benefits • Childcare benefit up to $3,000 annually through JOON • Twenty (20) days of paid time off during each year of employment • After-tax bonus of $1,000 for taking five consecutive days of vacation fully unplugged from work • Ten (10) paid holidays a year • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Up to six weeks of paid bereavement leave, medical leave, and disaster leave after six months of employment; two weeks of each paid leave in your first six months • Winter Break Closure • Four-week, paid sabbatical after five years with the team • In-person or virtual team retreats twice a year

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