Social and Influencer Community Director

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

👻 Ghost score 0%

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oVertone Color LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏭 Manufacturing

💄 Beauty

🛒 Retail

Manufacturing • Beauty • Retail

oVertone Color LLC is a company specializing in innovative hair coloring products. They offer a wide range of semi-permanent color-depositing conditioners and treatment masks that infuse bold, vibrant colors into hair directly from the shower. Their products are cruelty-free, easy to use for all hair types, and designed to provide both a color and moisture boost for healthier hair. oVertone Color markets a variety of shades, suiting different base hair colors, and provides tools and accessories for achieving salon-quality results at home.

📋 Description

• Develop and execute an always-on influencer marketing strategy aligned with oVertone’s brand, product, and revenue goals. • Build and manage a diversified influencer ecosystem across UGC creators, TikTok Shop creators, D2C influencers, stylists/KOLs, product testers, and gifting partners. • Develop creator strategies by objective, audience, platform, creator tier, and customer-journey stage. • Manage creator negotiations, contracts, deliverables, usage rights, timelines, and partner relationships. • Oversee creator content development, creative briefs, UGC pipelines, product testing, gifting, and seeding programs. • Own the day-to-day management and strategic growth of oVertone’s TikTok Shop influencer program. • Review TikTok Shop inventory, sales, GMV, creator activity, content performance, product availability, and platform metrics. • Develop sales and inventory projections and manage weekly TikTok Shop product ordering and inventory needs. • Recruit, onboard, brief, and manage TikTok Shop creators and partners. • Analyze TikTok Shop performance and recommend creator mix, product assortment, commission structures, promotions, and content direction. • Lead influencer strategy for new product launches, product seeding, early access, product education, reviews, tutorials, and launch storytelling. • Identify creator collaborations, limited-edition products, creator-named shades, and co-creation opportunities. • Oversee oVertone’s presence and reputation across online creator and beauty communities. • Build relationships with customers, creators, hair color enthusiasts, and emerging communities. • Monitor community sentiment, conversations, and trends to identify engagement, content, and product-innovation opportunities. • Establish reporting connecting creator investment to business outcomes and track influencer, UGC, TikTok Shop, gifting, and launch performance. • Monitor KPIs including revenue, TikTok Shop GMV, ROAS, CPA, CTR, engagement rate, earned media value, reach, content volume, conversion rate, and creator retention. • Conduct weekly and monthly performance reviews and communicate insights and strategic recommendations to leadership and cross-functional partners. • Partner with Ecommerce, Brand, Creative, Paid Social, Organic Social, Product, and other teams to integrate influencer activity into broader marketing strategy. • Manage internal and external agencies, platforms, and technology partners. • Lead and mentor team members and establish scalable influencer-program processes and systems.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field. • 5+ years of experience in influencer marketing, social media, creator partnerships, social commerce, or a related role, preferably within beauty, haircare, fashion, lifestyle, or consumer products. • 2+ years of experience in influencer marketing, social media management, or a related role in the beauty or hair care industry. • Demonstrated experience developing and executing comprehensive influencer marketing strategies tied to measurable business outcomes. • Demonstrated ability to develop and implement successful influencer marketing strategies. • Strong understanding of TikTok, TikTok Shop, creator economics, and the broader social commerce ecosystem. • Hands-on experience managing creator relationships, negotiations, contracts, content development, and campaign execution. • Strong analytical skills and experience using performance data to inform creator and platform strategy. • Proficient in using social media analytics tools and measuring ROI of influencer campaigns. • Experience managing budgets, forecasting performance, and evaluating return on influencer investment. • Strong network of influencer, creator, beauty, and/or stylist relationships is a plus. • Strong network of contacts in the influencer community is a plus. • Excellent negotiation, communication, relationship-building, and project management skills. • Creative, analytical, commercially minded, and strategic thinker who can move between high-level strategy and day-to-day execution. • Ability to work cross-functionally and manage multiple priorities in a fast-paced, evolving environment. • Passion for beauty, haircare, creators, culture, and the evolving social media landscape.

🏖️ Benefits

• Competitive salary and bonus structure • Flexible working arrangements • Comprehensive health, dental, and vision insurance • Employee assistance programs • Employee discounts • Company provided Life Insurance • Parental leave • 401K Matching • Generous PTO • Paid Holidays • Professional Development