Social Media and Influencer Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Pacaso

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏠 Real Estate

💸 Finance

🏨 Hospitality

Real Estate • Finance • Hospitality

Pacaso is a company that specializes in offering luxury vacation home co-ownership. It enables high-net-worth families to own shares of premium vacation homes in more than 40 markets worldwide. Pacaso manages the complexities of buying, financing, and maintaining these properties, providing a hassle-free ownership experience. With a focus on sophisticated interior design and amenities, Pacaso ensures that each home is meticulously curated for comfort and enjoyment. Through SmartStay™ technology and a network of homes, Pacaso offers flexible scheduling and the ability for owners to swap stays globally. The company also supports effortless resale options for its homes, which have historically appreciated in value.

📋 Description

• Develop Pacaso's foundational social strategy across Instagram, LinkedIn, Threads, and YouTube, using channel-specific content, formats, and voice • Conduct social listening and trend tracking across luxury, design, travel, wealth, and wellness; translate findings into growth recommendations • Partner with PR and Sales to align social strategy with brand and business priorities • Report performance regularly and define new initiatives based on trends and insights • Use AI tools, social listening platforms, and performance analytics to inform content, campaign, and growth decisions • Run daily publishing across social channels using Hootsuite or similar tools • Maintain Pacaso's brand voice, messaging pillars, and brand story across content • Maintain a content calendar at least two weeks ahead with brand, production, and Product teams • Build Pacaso's influencer program, including creator identification, sourcing, and vetting • Own influencer outreach, rate negotiation, contracting, briefing, content development, campaign management, delivery, and reporting • Develop collaboration pipelines with high-end brands and names • Manage and write LinkedIn content for Pacaso's CEO and additional thought leadership content • Monitor and engage with social communities, responding to comments and DMs • Own performance reporting and conduct competitive analysis with actionable recommendations

🎯 Requirements

• Experience running social for a luxury, design, hospitality, real estate, travel, or premium consumer brand • Strong, well-formed point of view on brand and content • Proven proficiency building AI-driven workflows and advanced experience with AI tools • Direct experience negotiating with influencers and their representation • Fluency in performance data and translating it into clear recommendations • Strong, concise writing skills for brand and executive voices • Experience operating independently at a senior level and building systems • Expertise in social platforms and emerging formats • Experience working alongside sales teams to improve conversion rates • Working knowledge of media monitoring tools and practices • Fluency in how PR and press coverage intersect with brand and social strategy • Strong visual eye, including photo selection, high-end photography and editing, and video editing

🏖️ Benefits

• Competitive base salary and meaningful equity • Discretionary time off • Premium medical, dental, and vision coverage for you and your family • Sponsored memberships to One Medical, Peloton, and WellHub • 401(k) • Paid parental leave for primary and secondary caregivers • Home office stipend • Monthly internet and cell phone reimbursement • Quarterly team gatherings • Ongoing learning and development investment