Senior Demand Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110.5k - $162.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Panorama Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

💰 $60M Series C - Panorama Education on 2021-09

Education • SaaS • Artificial Intelligence

Panorama Education is an education technology company that provides an AI-powered SaaS platform for K–12 school districts to collect surveys, manage Multi-Tiered System of Supports (MTSS), track behavior and attendance, and personalize instruction and interventions. Its offerings—like Panorama Solara, Student Success (MTSS), and Surveys & Engagement—combine data analytics, secure district-managed AI, and professional development to help educators identify needs, plan targeted actions, and measure student outcomes while maintaining privacy and compliance.

📋 Description

• Develop and execute multi-quarter growth strategies aligned to company revenue goals • Own acquisition and expansion campaign planning across Panorama’s core solutions • Partner with Marketing Ops and RevOps to establish pipeline targets and forecasting models • Define audience strategy, frameworks, and channel investment priorities • Build scalable campaign playbooks replicated across product lines • Lead cross-channel growth initiatives • Align paid media, field marketing, lifecycle marketing, content, and sales enablement into cohesive campaigns • Ensure full-funnel alignment from awareness through opportunity creation and expansion • Oversee campaign timelines, performance tracking, and optimization plans • Design and lead cross-sell and upsell programs within existing districts • Partner with Sales and Customer Success leadership on renewal cycles and strategic account plans • Develop scalable account-based growth approaches for priority segments • Own pipeline and revenue contribution across growth initiatives • Establish experimentation frameworks to improve conversion rates and efficiency • Analyze performance trends and recommend investment shifts • Present performance insights and strategic recommendations to marketing leadership • Set standards for campaign planning, reporting, and performance rigor • Influence cross-functional stakeholders through data-driven recommendations • Mentor or guide more junior team members, potentially without formal people management

🎯 Requirements

• 5-8+ years of experience in growth marketing, demand generation, or campaign leadership within a B2B SaaS environment • Proven experience driving measurable pipeline and revenue outcomes • Experience building and scaling integrated, multi-channel B2B campaigns • Strong analytical and forecasting capabilities • Experience partnering closely with Sales and Revenue Operations • Ability to influence without authority and lead cross-functional initiatives • Experience in SaaS, B2B, or education/edtech preferred

🏖️ Benefits

• Annual bonuses or commission awards • Equity awards • Health and welfare benefits • 401K with an employer match • Health, dental, vision, life insurance, and short-term and long-term disability coverage • Flexible spending account for health care and dependent care • Wellness Reimbursement • Work from Home Reimbursement • Flexible vacation policy • Parental leave program • Company Issued Laptop