Event Marketing Specialist

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Logo of PAR Technology

PAR Technology

1001 - 5000 employees

Founded 1982

🍽️ Food & Beverage

💼 Consulting

📦 Logistics

Food & Beverage • Consulting • Logistics

PAR Technology is a company that provides a comprehensive suite of technology solutions aimed at the restaurant and hospitality industries. Their offerings include point of sale (POS) systems, digital ordering platforms, payment services, and customer loyalty solutions. PAR Technology aims to streamline restaurant operations through cloud-based technologies that improve speed of service, reduce wait times, and enhance the overall guest experience. They cater to various settings such as quick service, fast-casual, cinemas, casinos, theme parks, hospitality establishments, and convenience stores. By integrating various processes from front of house to back of house, PAR Technology supports a unified commerce experience for enterprises and businesses aspiring for growth.

📋 Description

• Build and manage PAR's annual tradeshow and sponsorship calendar • Evaluate sponsorship opportunities and negotiate packages with event organizers and vendors • Conduct competitive event analysis and identify opportunities to strengthen PAR's presence • Ensure sponsorship deliverables are fulfilled and maximize event investments • Manage event budgets and communicate budget status, risks, and recommendations • Lead end-to-end execution of 50+ tradeshows, conferences, sponsorships, and field events annually • Partner with the Senior Events Manager on the events strategy • Collaborate with Sales on attendee engagement, meeting planning, staffing, and post-event follow-up • Support executives and leaders onsite with schedules, speaking engagements, customer meetings, and logistics • Ensure event leads are captured, routed, and measured effectively • Track performance, pipeline contribution, and business impact • Partner with Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media on integrated event campaigns

🎯 Requirements

• 2–4 years of experience in event marketing, event management, or field marketing, preferably in B2B technology or SaaS • Proven success planning and executing tradeshows, conferences, sponsorships, or field marketing programs from strategy through execution • Strong project management skills and ability to manage multiple priorities and a high-volume event portfolio • Exceptional communication and relationship-building skills with executives, sales leaders, vendors, and cross-functional teams • Ability to influence, collaborate, and drive alignment across diverse stakeholder groups • Experience managing event logistics, sponsorship deliverables, vendors, and budgets • Strong attention to detail, problem-solving skills, and proactive execution • Willingness to travel approximately 20% for onsite event execution • Experience with Swoogo, monday.com, Microsoft 365, Salesforce, or similar event management platforms • Familiarity with CRM and lead capture platforms • Comfortable using AI tools for event planning, reporting, and operational efficiency

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