Product Manager, DTC Customer Journey – Shopify

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

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Paula's Choice Skincare

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1995

🏥 Healthcare

🏭 Manufacturing

📣 Marketing

Healthcare • Manufacturing • Marketing

Paula's Choice Skincare is a company that specializes in skincare products. It offers a wide range of skincare collections including boosters, cleansers, exfoliants, and moisturizers designed to address various skin concerns. The company emphasizes the importance of sustainability and recycling and provides customer perks such as auto replenishment and private consultations. Paula's Choice Skincare is committed to research and education through their Science Advisory Board and offers numerous client services like order returns, shipping information, and personalized consultation. They also have programs for students and affiliates and focus on community engagement through editorial guidelines and educational initiatives.

📋 Description

• Manage and advance the day-to-day DTC roadmap across the Shopify site, checkout, and post-purchase experiences • Prioritize, sequence, and unblock work across product initiatives • Map the end-to-end customer journey using analytics, session data, and customer feedback • Partner with UX on research, designs, prototypes, and A/B tests • Translate business requirements into user stories and acceptance criteria • Work with Engineering and development partners to ship Agile sprints on Shopify themes, apps, and checkout • Run the experimentation backlog, including hypotheses, test design, readouts, and rollout decisions • Prepare business cases, test readouts, and recommendations for leadership, marketing, and merchandising • Partner with CRM, Creative, and Marketing to align site experiences with campaigns, promotions, and launches • Measure conversion, AOV, LTV, and retention; report results and iterate • Research competitors, Shopify apps, platform features, and personalization tools

🎯 Requirements

• 3+ years of product management, digital product, ecommerce, or DTC customer experience • Demonstrated ability to manage a product backlog or roadmap • Hands-on Shopify experience with themes, apps, and checkout • Ability to partner with developers to scope, ship, and QA Shopify changes • Experience with UX research, wireframes, prototypes, usability testing, and mobile-first design • Ability to turn data and customer insight into roadmaps, recommendations, and business cases • Proven ability to prioritize work, sequence releases, and balance stakeholder trade-offs • Familiarity with Agile workflows and tools such as Jira and Confluence • Strong analytical skills with A/B testing, KPI tracking, and analytics tools such as Google Analytics, PowerBI, or Quantum Metrics • Excellent communication, organizational, and stakeholder management skills • Ability to work typical PST business hours with some flexibility • Ability to handle long periods of sitting and screen time • Ability to travel up to 10% • Shopify Plus experience, CRO, experimentation frameworks, Klaviyo, SFCC, SFMC, personalization platforms, recommendation engines, CDPs, or B2C ecommerce experience are advantageous

🏖️ Benefits

• Generous paid time off, including time off to volunteer • Learning and development resources to support personal and professional growth • Wellness benefits including meditation app memberships • Product discounts and free samples • Fully remote work for US-based roles • Health, vision, and dental insurance • Retirement benefits • Flexible spending account • Employee assistance program • Fitness perks • Dog-friendly office • Company discretionary bonus plan • Volunteer activities, Mariners games, and happy hours